Paid methods of promotion in TikTok*
Posted: Tue Jan 28, 2025 4:53 am
Be prepared for the fact that free promotion methods in TikTok* will not give quick results. Therefore, when you need to collect leads in the shortest possible time, promote for a fee. This can be done in three ways: give direct advertising, negotiate cooperation with leading bloggers, launch a campaign in Yandex.Direct.
Launch advertising directly
TikTok* gives you the opportunity to advertise directly in the feed or participate in challenges along with already popular TikTokers. First, you need to submit an application (for a full-screen banner, creating augmented reality or any other activity). And it is not a fact that it will be approved. TikTok* prefers to work with large brands: they are more profitable; in addition, some types of advertising (such as challenges, for example) are not affordable for everyone.
For medium or small businesses, we nigeria email list can recommend advertising through eLama. This is a tool for launching a campaign in the feed. In the settings, you specify the audience you need and choose the goals: conversion, traffic flow to the site or social network, installation of the application, etc. Users will see your ad in the feed and immediately perform target actions: download, subscribe, scroll through catalogs, etc.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153398
The procedure for launching a campaign via eLama is simple. You specify the goal, budget limits, then either choose the sites yourself or set up automatic placement. Then you can also specify the gender, age, languages and interests of the audience, add product data. Geography is represented here by only two cities (Moscow and St. Petersburg), so this method of promotion in TikTok* is not yet suitable for regional businesses.
All that remains is to specify the optimization goals, upload the video (or create a new one based on the platform), add a call to action. That's it, the campaign is ready to launch.
You can also take on more serious projects like branding masks or launching a large-scale challenge, but it will not be cheap and you will definitely need to reach out to social media representatives.
Direct advertising always produces a measurable result, i.e. the number of purchases, downloads, and clicks on a link. A challenge does not produce measurable results, but it greatly contributes to the growth of recognition and loyalty.
Launch advertising directly
TikTok* gives you the opportunity to advertise directly in the feed or participate in challenges along with already popular TikTokers. First, you need to submit an application (for a full-screen banner, creating augmented reality or any other activity). And it is not a fact that it will be approved. TikTok* prefers to work with large brands: they are more profitable; in addition, some types of advertising (such as challenges, for example) are not affordable for everyone.
For medium or small businesses, we nigeria email list can recommend advertising through eLama. This is a tool for launching a campaign in the feed. In the settings, you specify the audience you need and choose the goals: conversion, traffic flow to the site or social network, installation of the application, etc. Users will see your ad in the feed and immediately perform target actions: download, subscribe, scroll through catalogs, etc.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153398
The procedure for launching a campaign via eLama is simple. You specify the goal, budget limits, then either choose the sites yourself or set up automatic placement. Then you can also specify the gender, age, languages and interests of the audience, add product data. Geography is represented here by only two cities (Moscow and St. Petersburg), so this method of promotion in TikTok* is not yet suitable for regional businesses.
All that remains is to specify the optimization goals, upload the video (or create a new one based on the platform), add a call to action. That's it, the campaign is ready to launch.
You can also take on more serious projects like branding masks or launching a large-scale challenge, but it will not be cheap and you will definitely need to reach out to social media representatives.
Direct advertising always produces a measurable result, i.e. the number of purchases, downloads, and clicks on a link. A challenge does not produce measurable results, but it greatly contributes to the growth of recognition and loyalty.