What is a landing page
Posted: Tue Jan 28, 2025 4:48 am
You can find a lot of materials and descriptions of practical examples on the topic of creating landing pages. This topic is really extensive, so it is difficult to collect all the methods and tips in one article, but we did it briefly, describing everything in accessible language.
A landing page is a one-page website. Its task is to attract the visitor's attention and encourage him to perform the action desired by the customer (purchase a product, subscribe to a newsletter, call, leave a request).
If we turn to the original meaning, landing loadrunner protocol list page in translation from English means "target" or "landing page". Many such resources are widely represented on the Internet.
Landing page example for the company "Sea of Desires"
Landing page examples
Three reasons to make a landing page:
Good motivation. A quality landing page encourages the visitor to take the necessary actions.
Speed of creation . Landing page is made quite quickly, and the cost of work in this case is significantly lower than when writing a full-fledged website.
Transformability. If necessary, making changes to the landing page will not be difficult.
Three tasks of a landing page:
Selling a product. For this purpose, stimulating words are used ("buy", "leave a request", "call", "make an order").
Collection of information. The terms "subscribe", "learn more" are used for this.
Distribution of software through sales.
The algorithm for making sales using a landing page consists of four stages:
visitors saw a link to the landing page (for example, 100 people);
having become interested, they clicked and completed the transition (for example, 40 people);
left a request (for example, 10 people);
purchased the product (for example, two people).
A return of 2% is not a bad result. Of course, it cannot be called a winning result, but in this case there is room for further improvement.
A landing page is necessary for a company in the following cases:
Low conversion of the company's main Internet resource.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153398
If visitors quickly leave a company's website without making a purchase or taking other necessary actions, this indicates a low conversion rate. At the same time, the company may not have the resources to relaunch this site or create a new one, the sales capabilities of which will be significantly better.
To calculate conversion, use the following formula:
PP/OP * 100%,
where PP is the number of users who performed the target action, OP is the total number of visitors to the resource per day.
For example, in 24 hours your site was visited by 360 people, 18 visitors subscribed. In this case, the conversion will be 5%.
In RuNet, average website conversion rates fluctuate at 0.5%, while landing page conversion rates range from 5 to 10%. This difference demonstrates the clear advantage of landing pages over full-fledged websites.
Launch of a new product.
In this case, contextual advertising must be placed on the landing page, identical to the banners that will appear to search engine visitors when they enter the necessary queries.
Solution to a specific problem.
Many marketing tasks can arise at one time, so it is not advisable to change the main company website for them. A landing page is created to solve them.
However, in order for it to really “work”, you need to take the following steps:
Activate contextual advertising on your one-page site.
Generate an email newsletter to a ready subscriber base. The text of the letter should contain a brief description of the marketing project or product, as well as a link to the landing page.
Conduct a large-scale advertising campaign on all available resources (for example, social networks, forums, ad platforms, partner sites), be sure to accompany it with a link to the one-page site.
However, it is a mistake to consider the landing page as the only communication channel. It is an auxiliary tool. The main actions are carried out using a blog, SMM promotion , e-mail marketing, etc. Putting everything on a one-pager is extremely ineffective.
If a visitor wants to find your company using search engines, examples of a constantly updated corporate blog, communication on your pages in social networks will help him understand that the company does not exist on paper. Therefore, it will be easier for him to decide to call or make an application, returning to the one-pager.
A landing page is a one-page website. Its task is to attract the visitor's attention and encourage him to perform the action desired by the customer (purchase a product, subscribe to a newsletter, call, leave a request).
If we turn to the original meaning, landing loadrunner protocol list page in translation from English means "target" or "landing page". Many such resources are widely represented on the Internet.
Landing page example for the company "Sea of Desires"
Landing page examples
Three reasons to make a landing page:
Good motivation. A quality landing page encourages the visitor to take the necessary actions.
Speed of creation . Landing page is made quite quickly, and the cost of work in this case is significantly lower than when writing a full-fledged website.
Transformability. If necessary, making changes to the landing page will not be difficult.
Three tasks of a landing page:
Selling a product. For this purpose, stimulating words are used ("buy", "leave a request", "call", "make an order").
Collection of information. The terms "subscribe", "learn more" are used for this.
Distribution of software through sales.
The algorithm for making sales using a landing page consists of four stages:
visitors saw a link to the landing page (for example, 100 people);
having become interested, they clicked and completed the transition (for example, 40 people);
left a request (for example, 10 people);
purchased the product (for example, two people).
A return of 2% is not a bad result. Of course, it cannot be called a winning result, but in this case there is room for further improvement.
A landing page is necessary for a company in the following cases:
Low conversion of the company's main Internet resource.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153398
If visitors quickly leave a company's website without making a purchase or taking other necessary actions, this indicates a low conversion rate. At the same time, the company may not have the resources to relaunch this site or create a new one, the sales capabilities of which will be significantly better.
To calculate conversion, use the following formula:
PP/OP * 100%,
where PP is the number of users who performed the target action, OP is the total number of visitors to the resource per day.
For example, in 24 hours your site was visited by 360 people, 18 visitors subscribed. In this case, the conversion will be 5%.
In RuNet, average website conversion rates fluctuate at 0.5%, while landing page conversion rates range from 5 to 10%. This difference demonstrates the clear advantage of landing pages over full-fledged websites.
Launch of a new product.
In this case, contextual advertising must be placed on the landing page, identical to the banners that will appear to search engine visitors when they enter the necessary queries.
Solution to a specific problem.
Many marketing tasks can arise at one time, so it is not advisable to change the main company website for them. A landing page is created to solve them.
However, in order for it to really “work”, you need to take the following steps:
Activate contextual advertising on your one-page site.
Generate an email newsletter to a ready subscriber base. The text of the letter should contain a brief description of the marketing project or product, as well as a link to the landing page.
Conduct a large-scale advertising campaign on all available resources (for example, social networks, forums, ad platforms, partner sites), be sure to accompany it with a link to the one-page site.
However, it is a mistake to consider the landing page as the only communication channel. It is an auxiliary tool. The main actions are carried out using a blog, SMM promotion , e-mail marketing, etc. Putting everything on a one-pager is extremely ineffective.
If a visitor wants to find your company using search engines, examples of a constantly updated corporate blog, communication on your pages in social networks will help him understand that the company does not exist on paper. Therefore, it will be easier for him to decide to call or make an application, returning to the one-pager.