Creating a monogram
Posted: Tue Jan 28, 2025 4:46 am
Typographic chaos
Since typography can make or break a logo, it is necessary to know the basics of typography. The main requirements are that the logo should be simple and at the same time convey the intended message. This can be achieved by taking into account the typographic aspects of the design.
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"USP examples to help you come up with your own that's even better"
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Using a large number of fonts of varying thickness legal leads for sale is unacceptable (maximum – two). Do not choose predictable, pretentious or very thin fonts. Do not forget to monitor kerning, spacing and size. And most importantly – make sure that the font(s) for the logo are chosen correctly.
This mistake is common, especially when the logo is designed by a non-professional. The idea of creating a monogram using the first letters of a business name (for example, B & H for Bob's Hardware) seems ingenious only at first glance. Using the company's initials is unlikely to be persuasive and will fail to convey your message. Give it a try if you want, but don't settle for this design if there are other options.
It is also undesirable to turn the name of the enterprise into an abbreviation unless it has become commonly used and you do not have such a goal.
HP, FedEx, IBM, and GM didn't start out as acronyms. They became that way many years later, after they had established a solid reputation.
Company Logo_FedEx
Company logo_IBM
Mistake 9. Using visual cliches
A light bulb as a symbol of an idea, a speech bubble – a discussion, strokes – dynamism, etc. Such ideas come to mind first of all during brainstorming. That is why you need to abandon them.
This way you will not achieve uniqueness, because such ideas are already implemented in many other emblems. Avoid using visual cliches, offer an original idea and design.
Mistake 10: Copying, stealing or borrowing a design
Unfortunately, this is not uncommon these days. A logo designer sees an idea they like, edits the existing version, changing the text and colors, and passes it off as their own. It is unethical, illegal, and stupid. Don't do it, you will definitely get caught one day.
7 Tips for Creating a Company Logo That Works for You
Tip 1: Consider the business sector
When choosing the shape and details of the logo, it is necessary to take into account the company's area of activity. More precisely, the needs and preferences of clients, as well as their vision of this area.
If your business is serious, for example, you supply industrial equipment, then the logo should be developed in strict tones. Its forms should be clear. When looking at the logo, customers should understand that the company is serious, responsible and respectable. Excesses in the development of such emblems are not allowed.
If you, for example, are engaged in the sale of youth clothing, then you need a bright logo with a predominance of rounded shapes, curls and bizarre images. Your target audience interests should be your guideline.
Clothing company logo
Of course, there are examples of successfully working logos that are not designed according to standards. You can bet on such a logo, create something unusual and shocking, showing creativity. But in this case, you are taking a risk. It is possible that the logo will be highly appreciated by the audience, and then you can count on stunning success, but often such logos are doomed.
Tip 2: Be clear about what you want
Quite often, customers themselves do not know what kind of logo they need. As a rule, designers hear: "We don't know what the logo should be, but we should like it and surprise everyone." But designers cannot guess what you want, and do not resort to the services of psychics to find out. Therefore, if you want an effective logo, decide what exactly you need and tell the designer your wishes with maximum precision.
How to do it? First, find logos of different companies on the Internet and choose 10-20 of them that you like the most. From each emblem, select the most successful elements and show them to the designer. You can search not only among the logos of companies that carry out activities similar to yours, but among any others. The main thing is to understand what attracts you more, what you want your logo to look like.
In addition to the logos that appeal to you, choose those that you consider terrible. Indicate what you absolutely do not want to see on your logo. This will help the designer form an idea of how the logo should look, what elements can be used and which cannot.
The main thing here is not to plagiarize. Especially if you plan to register the logo as a trademark. If the logo is too similar to the emblem of some famous brand, it may not be registered.
Since typography can make or break a logo, it is necessary to know the basics of typography. The main requirements are that the logo should be simple and at the same time convey the intended message. This can be achieved by taking into account the typographic aspects of the design.
Read also!
"USP examples to help you come up with your own that's even better"
Read more
Using a large number of fonts of varying thickness legal leads for sale is unacceptable (maximum – two). Do not choose predictable, pretentious or very thin fonts. Do not forget to monitor kerning, spacing and size. And most importantly – make sure that the font(s) for the logo are chosen correctly.
This mistake is common, especially when the logo is designed by a non-professional. The idea of creating a monogram using the first letters of a business name (for example, B & H for Bob's Hardware) seems ingenious only at first glance. Using the company's initials is unlikely to be persuasive and will fail to convey your message. Give it a try if you want, but don't settle for this design if there are other options.
It is also undesirable to turn the name of the enterprise into an abbreviation unless it has become commonly used and you do not have such a goal.
HP, FedEx, IBM, and GM didn't start out as acronyms. They became that way many years later, after they had established a solid reputation.
Company Logo_FedEx
Company logo_IBM
Mistake 9. Using visual cliches
A light bulb as a symbol of an idea, a speech bubble – a discussion, strokes – dynamism, etc. Such ideas come to mind first of all during brainstorming. That is why you need to abandon them.
This way you will not achieve uniqueness, because such ideas are already implemented in many other emblems. Avoid using visual cliches, offer an original idea and design.
Mistake 10: Copying, stealing or borrowing a design
Unfortunately, this is not uncommon these days. A logo designer sees an idea they like, edits the existing version, changing the text and colors, and passes it off as their own. It is unethical, illegal, and stupid. Don't do it, you will definitely get caught one day.
7 Tips for Creating a Company Logo That Works for You
Tip 1: Consider the business sector
When choosing the shape and details of the logo, it is necessary to take into account the company's area of activity. More precisely, the needs and preferences of clients, as well as their vision of this area.
If your business is serious, for example, you supply industrial equipment, then the logo should be developed in strict tones. Its forms should be clear. When looking at the logo, customers should understand that the company is serious, responsible and respectable. Excesses in the development of such emblems are not allowed.
If you, for example, are engaged in the sale of youth clothing, then you need a bright logo with a predominance of rounded shapes, curls and bizarre images. Your target audience interests should be your guideline.
Clothing company logo
Of course, there are examples of successfully working logos that are not designed according to standards. You can bet on such a logo, create something unusual and shocking, showing creativity. But in this case, you are taking a risk. It is possible that the logo will be highly appreciated by the audience, and then you can count on stunning success, but often such logos are doomed.
Tip 2: Be clear about what you want
Quite often, customers themselves do not know what kind of logo they need. As a rule, designers hear: "We don't know what the logo should be, but we should like it and surprise everyone." But designers cannot guess what you want, and do not resort to the services of psychics to find out. Therefore, if you want an effective logo, decide what exactly you need and tell the designer your wishes with maximum precision.
How to do it? First, find logos of different companies on the Internet and choose 10-20 of them that you like the most. From each emblem, select the most successful elements and show them to the designer. You can search not only among the logos of companies that carry out activities similar to yours, but among any others. The main thing is to understand what attracts you more, what you want your logo to look like.
In addition to the logos that appeal to you, choose those that you consider terrible. Indicate what you absolutely do not want to see on your logo. This will help the designer form an idea of how the logo should look, what elements can be used and which cannot.
The main thing here is not to plagiarize. Especially if you plan to register the logo as a trademark. If the logo is too similar to the emblem of some famous brand, it may not be registered.