How to Optimize a Video for YouTube
Posted: Tue Jan 28, 2025 4:39 am
Once we have done the keywords research, we can optimize our video:
by inserting the focus keyword at the beginning of the video title itself;
by adding generic channel tags , to also appear as related searches;
by inserting specific , generic and channel tags;
by writing an effective description , with a link to the website or other online growth of the overseas chinese in canada resource we want to give visibility to;
correctly renaming the video file name .
Optimizing YouTube Tags: Title, Description, and Thumbnails
Good tag management is important on every search engine. On YouTube, let's start by saying that tags are divided into channel tags and video tags: the first are more generic tags, since they summarize the objectives of the entire channel, while the second are more specific, ad hoc for each individual content.
Furthermore, video tags can be further divided into specific and generic ones:
the specific ones indicate to YouTube the topics covered in the video, to allow us to position ourselves directly for those keywords;
Generic ones increase the chances that YouTube will rank your video in related searches .
A good tool for tag analysis and management is VIDIQ , a completely free Chrome extension.
Optimizing a Video Title
When optimizing titles on YouTube, traditional SEO best practices apply:
It is good to insert the top keyword at the beginning of the title ;
The video title should be incisive, concise and capable of capturing the user's attention;
YouTube sets a maximum limit of 100 characters , although 60 characters is optimal;
It's always better to leave the episode number (if needed) and the branding at the end;
Be careful to ensure that your title is not truncated in suggested videos, search results, and on mobile devices;
Don't make false promises, the title must be relevant to the content of the video .
by inserting the focus keyword at the beginning of the video title itself;
by adding generic channel tags , to also appear as related searches;
by inserting specific , generic and channel tags;
by writing an effective description , with a link to the website or other online growth of the overseas chinese in canada resource we want to give visibility to;
correctly renaming the video file name .
Optimizing YouTube Tags: Title, Description, and Thumbnails
Good tag management is important on every search engine. On YouTube, let's start by saying that tags are divided into channel tags and video tags: the first are more generic tags, since they summarize the objectives of the entire channel, while the second are more specific, ad hoc for each individual content.
Furthermore, video tags can be further divided into specific and generic ones:
the specific ones indicate to YouTube the topics covered in the video, to allow us to position ourselves directly for those keywords;
Generic ones increase the chances that YouTube will rank your video in related searches .
A good tool for tag analysis and management is VIDIQ , a completely free Chrome extension.
Optimizing a Video Title
When optimizing titles on YouTube, traditional SEO best practices apply:
It is good to insert the top keyword at the beginning of the title ;
The video title should be incisive, concise and capable of capturing the user's attention;
YouTube sets a maximum limit of 100 characters , although 60 characters is optimal;
It's always better to leave the episode number (if needed) and the branding at the end;
Be careful to ensure that your title is not truncated in suggested videos, search results, and on mobile devices;
Don't make false promises, the title must be relevant to the content of the video .