How to Use Content Marketing to Promote an Event

[shaownhasan]

Content marketing is becoming increasingly important in the world of events , first and foremost for those who organize them, but also for those who work with event communications: copywriters, content managers, strategists, SEO experts, web masters, web designers, graphic designers and so on.

And this is because events themselves are content, in addition to being rich in content. And an event, even the most beautiful and interesting, can do little if the content does not go hand in hand with dissemination find investor through investor database promotion and attracting as many participants as possible.

Focusing on content marketing, of course, does not mean neglecting all the offline activity related to an event, but it must be noted that, as Hubpost's annual research on the state of inbound marketing - of which content marketing is an integral part - says, 41% of brands that have used strategies in this sense have obtained a positive return on investment .

And how does all this translate into the world of events? What actions need to be implemented and what skills need to be used?
To answer all these questions, let's try to understand (with some practical examples) what needs to be done before the event begins, when it is underway and when it is all over (which is never really over).