Analyze what type of format

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SEO positioning Use tools like Ahrefs or Semrush to see what keywords your competitors are ranking for . Are they ranking well? Are they relevant terms with a high search volume? At this point, you should analyze whether or not they have a backlink and content strategy in place. Social networks Analyze how competitors are using Facebook, Instagram, X, LinkedIn or TikTok . Study the presence and type of posts as well as user interaction. Evaluating the content strategy Content is essential in any digital marketing strategy, especially in the SEO part. Studying your competitors' content strategy can give you valuable insight into what's working in your industry.


You should evaluate: Types of content your skype database competition is using , so you will have an idea of ​​what content is working at that moment; Blogs, infographics, videos, podcasts, webinars… We are at a time when 80% of digital content is consumed through video format, so studying this point is essential. Frequency of publication Check how often your competitors publish content . If you are going to work on the organic positioning of your website, you must keep in mind that Google values ​​the constant updating of your website, so designing a publication calendar will help you a lot in your strategy.


Content quality In addition to publishing frequently, the content must be of quality. At this point, you can observe what your competitors are doing, but above all, you should try to generate original, quality content. This will help you position yourself better on Google and generate greater trust among users . Google is giving more and more importance to content and expects it to be written by experts in the field. Do not generate content without value, because it will not be relevant to our favorite search engine. PCC Campaigns In digital marketing, paid advertising campaigns allow companies to reach specific audiences quickly .