Emotions are divided into positive and negative. The first include joy, pride, happiness, the second - anger, sadness, fear, envy, etc. Some of these emotions can be successfully used in promotion.
Positive emotions
Of course, positive emotions are easier to implement in an advertising campaign. They are more “convenient” for marketers.
Joy
The joy or happiness of india email list owning this or that thing is a fairly understandable emotion. A person wanted it for a long time and finally bought it. Getting what he wanted gives him pleasant moments.
In marketing, it is important to demonstrate to the consumer the joy he will experience when buying a product that has undoubted value. It is necessary to identify the problem and offer a solution - of course, it consists of buying a certain product.
Pride
Pride is associated with the possession of a product that is hard to get or even elite. A person feels that he has achieved something that others have not been able to achieve, and he feels proud. Therefore, marketers use this feeling as a force that encourages purchase: they inflate the price of the product, create not always healthy excitement around it, make people want this thing.
Accordingly, to play on the feeling of pride, you need to show what the buyer will receive after purchasing the item - emotions, status, high self-esteem, respect, etc. You can also offer something more material - membership in a VIP club or some kind of gift.
Altruism
Altruistic feelings seem not to be directly related to emotional marketing, but there is a connection. An example is the purchase of things, the proceeds from the sale of which the manufacturer sends to charity. It often happens that a person did not plan to buy a product, but the realization that he can help those in need encourages him to make a purchase anyway. As a result, everyone wins - both the seller and the buyer.
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The feeling of altruism can be used in a slightly different way – to tell a person that by purchasing a product, he is improving this world, or to play on the feeling of partnership if the client is a businessman himself. The main thing is to demonstrate that he is doing something truly useful, and is simply buying another thing.
Curiosity
Curiosity can be different, but we will consider it as one of the positive emotions. Healthy curiosity is based on the desire to learn about this world. Therefore, it can be effectively used in marketing - simply by offering the audience information that will surprise them, will be unexpected. This works due to the breakdown of the patterns by which the majority lives and thinks. When they are broken, it always attracts attention and often encourages some target action.