Kanban Prospect: what it is and how to apply it to outbound prospecting
Posted: Mon Jan 27, 2025 10:57 am
Check out this article to learn more about Kanban Prospect - a tool created by Growth Machine to facilitate visualization and optimize your outbound prospecting. Learn in detail how each of its parts works, how the dynamics of building it should be, and how to put it into practice to double your results!
By Thiago Reis
Don't want to read? You can also listen to the post below
Kanban Prospect is a visual methodology that optimizes uk number dataset prospecting with concepts of design thinking , simplification, visual thinking and lean , improving the efficiency of the sales process. Its visual tools and emphasis on simplicity help you work smarter and more productively, maximizing the value delivered to your customers.
If you work in B2B sales , we're sure you're already familiar with the world of outbound prospecting , which is full of opportunities and challenges !
Imagine a scenario in which your SDRs and salespeople master the art of prospecting, avoiding two common and very serious mistakes that can cost you dearly: trying too hard and annoying prospects , or trying too hard and missing opportunities.
Inefficiency would disappear, costs would decrease and you would leverage your operations, wouldn’t you?!
However, on the contrary, you may have already faced a series of challenges when building a prospecting flow that truly engages your prospects .
The dilemma of not exploring your real needs, the difficulty of creating a personalized speech, the absence of social proof that validates your resolution capacity, the lack of intercalation between different channels, the misalignment between effort and conversion ... the list seems to be endless!
However, take a deep breath and don’t worry, because we are about to present a brilliant and dynamic solution to these challenges: Kanban Prospect !
Inspired by the revolutionary Kanban created by Taiichi Ohno in 1953, which means “visual card”, this tool is the key to structuring a highly efficient prospecting process.
It works as an autonomous nerve of your sales, making everything more visual, collaborative and aligned with the workflow .
In this article, we’ll dive deep into Kanban Prospect and show you how it can be the ultimate answer for your outbound prospecting campaign . Together, we’ll explore how this method can streamline every step, from identifying your ideal customer profile to ongoing testing and optimization, ensuring you achieve incredible results.
Let's go? Happy reading!
Index
What is Kanban Prospect?
#1 Ideal Customer Identification (ICP)
#2 Prospecting Value Canvas
#3 Defining the cadence structure
#4 Cadence building
#5 Qualification criteria and red flags
How to conduct the Kanban Prospect construction dynamics
How to apply Kanban Prospect in commercial operations
Conclusion
What is Kanban Prospect?
Imagine a methodology that optimizes your outbound prospecting in a visual, simplified and highly effective way .
A process that reveals opportunities and weaknesses , allowing your sales team to work intelligently, productively and in line with customers.
Welcome to Kanban Prospect, a solution that has come to revolutionize the way you conduct your prospecting campaigns!
By Thiago Reis
Don't want to read? You can also listen to the post below
Kanban Prospect is a visual methodology that optimizes uk number dataset prospecting with concepts of design thinking , simplification, visual thinking and lean , improving the efficiency of the sales process. Its visual tools and emphasis on simplicity help you work smarter and more productively, maximizing the value delivered to your customers.
If you work in B2B sales , we're sure you're already familiar with the world of outbound prospecting , which is full of opportunities and challenges !
Imagine a scenario in which your SDRs and salespeople master the art of prospecting, avoiding two common and very serious mistakes that can cost you dearly: trying too hard and annoying prospects , or trying too hard and missing opportunities.
Inefficiency would disappear, costs would decrease and you would leverage your operations, wouldn’t you?!
However, on the contrary, you may have already faced a series of challenges when building a prospecting flow that truly engages your prospects .
The dilemma of not exploring your real needs, the difficulty of creating a personalized speech, the absence of social proof that validates your resolution capacity, the lack of intercalation between different channels, the misalignment between effort and conversion ... the list seems to be endless!
However, take a deep breath and don’t worry, because we are about to present a brilliant and dynamic solution to these challenges: Kanban Prospect !
Inspired by the revolutionary Kanban created by Taiichi Ohno in 1953, which means “visual card”, this tool is the key to structuring a highly efficient prospecting process.
It works as an autonomous nerve of your sales, making everything more visual, collaborative and aligned with the workflow .
In this article, we’ll dive deep into Kanban Prospect and show you how it can be the ultimate answer for your outbound prospecting campaign . Together, we’ll explore how this method can streamline every step, from identifying your ideal customer profile to ongoing testing and optimization, ensuring you achieve incredible results.
Let's go? Happy reading!
Index
What is Kanban Prospect?
#1 Ideal Customer Identification (ICP)
#2 Prospecting Value Canvas
#3 Defining the cadence structure
#4 Cadence building
#5 Qualification criteria and red flags
How to conduct the Kanban Prospect construction dynamics
How to apply Kanban Prospect in commercial operations
Conclusion
What is Kanban Prospect?
Imagine a methodology that optimizes your outbound prospecting in a visual, simplified and highly effective way .
A process that reveals opportunities and weaknesses , allowing your sales team to work intelligently, productively and in line with customers.
Welcome to Kanban Prospect, a solution that has come to revolutionize the way you conduct your prospecting campaigns!