How to improve the effectiveness of dynamic ads after analyzing statistics
Posted: Mon Jan 27, 2025 10:53 am
Several weeks after the launch of an advertising campaign are spent collecting statistics, on the basis of which data analysis is performed in order to improve efficiency. For this, various techniques are used:
Method 1. Cleaning semantics
Regularly check reports on search fronk oil email list phrases and add everything unnecessary to the minus. Especially a lot of garbage has to be cleaned if stop words were not set at all.
Read also!
"How Yandex Direct moderation works - key points, tips and recommendations"
Read more
Method 2. Checking Headers
Since the system creates them automatically, they may be far from ideal. Having ordered a report on ads in Excel, they conduct a study of the situation. If the headlines are not relevant to the content of the ads, you can stop showing them or adjust the settings.
Method 3. Adjusting rates
Dynamic ads that are effective should be shown more often, and those that are not effective should be turned off. This will help you distribute your advertising budget wisely.
How to improve the effectiveness of dynamic ads after analyzing statistics
Source: shutterstock.com
To increase the effectiveness of your campaign, you can:
create separate groups for different product categories . As a result, the texts will become more understandable and meet the needs of users;
in UTM tags for Yandex.Direct dynamic ads, use the {adtarget_name} parameter — the targeting condition for the dynamic ad.
Read also!
"How to make the Yandex.Direct budget forecast more accurate"
Read more
The goal of all these actions is to ensure the most accurate display settings, minimize non-targeted clicks and save budget.
Why are there problems with dynamic ads in Yandex.Direct
When starting a campaign, advertisers face several challenges:
Advertisements are not being generated on the site.
The reason is non-compliance with the requirements for the site structure or its unavailability at the time of the formation of dynamic ads. The "Verification results" report in Yandex.Metrica will help to establish what exactly prevented their creation.
We check the specified parameters of the targeting conditions:
The "Domain" parameter should contain only the domain name, for example, stylishsneakers.rf.
In the "Offer List URL" parameter, the specified page must contain links to specific products.
In the "Product Link →" parameter, you need to specify a link to a specific product or section of the site (if you want to create ads for pages with products from a specific manufacturer), and not a search result on the site.
Method 1. Cleaning semantics
Regularly check reports on search fronk oil email list phrases and add everything unnecessary to the minus. Especially a lot of garbage has to be cleaned if stop words were not set at all.
Read also!
"How Yandex Direct moderation works - key points, tips and recommendations"
Read more
Method 2. Checking Headers
Since the system creates them automatically, they may be far from ideal. Having ordered a report on ads in Excel, they conduct a study of the situation. If the headlines are not relevant to the content of the ads, you can stop showing them or adjust the settings.
Method 3. Adjusting rates
Dynamic ads that are effective should be shown more often, and those that are not effective should be turned off. This will help you distribute your advertising budget wisely.
How to improve the effectiveness of dynamic ads after analyzing statistics
Source: shutterstock.com
To increase the effectiveness of your campaign, you can:
create separate groups for different product categories . As a result, the texts will become more understandable and meet the needs of users;
in UTM tags for Yandex.Direct dynamic ads, use the {adtarget_name} parameter — the targeting condition for the dynamic ad.
Read also!
"How to make the Yandex.Direct budget forecast more accurate"
Read more
The goal of all these actions is to ensure the most accurate display settings, minimize non-targeted clicks and save budget.
Why are there problems with dynamic ads in Yandex.Direct
When starting a campaign, advertisers face several challenges:
Advertisements are not being generated on the site.
The reason is non-compliance with the requirements for the site structure or its unavailability at the time of the formation of dynamic ads. The "Verification results" report in Yandex.Metrica will help to establish what exactly prevented their creation.
We check the specified parameters of the targeting conditions:
The "Domain" parameter should contain only the domain name, for example, stylishsneakers.rf.
In the "Offer List URL" parameter, the specified page must contain links to specific products.
In the "Product Link →" parameter, you need to specify a link to a specific product or section of the site (if you want to create ads for pages with products from a specific manufacturer), and not a search result on the site.