Determine content mix and frequency
Posted: Mon Jan 27, 2025 10:08 am
Choose medium, content type and format
Important media for content marketing are usually your website, blogs, search engines, video and social media platforms such as YouTube, Instagram, TikTok and Facebook. What type of posts do you want to publish? Choose between text, images, audio, video or a mix of several types of content. Depending on which medium you choose, the uae rcs data possible content formats arise. Content formats include blog articles, YouTube videos, podcast episodes , social media posts, presentations, webinars, white papers, infographics, newsletters and more.
The general rule is: focus on two or three formats in which you are particularly good or want to become good. These should be tailored to the usage habits and expectations of your target group.
Then go into detail with your content plan. The content mix determines which content you will post. Various categories are possible thematically:
Viral : Content that is in line with current trends or could trigger a new one.
News : Content about topics that are hotly debated in your industry or in the news generally.
Entertainment : Content that grabs attention and entertains your audience.
Guides : Useful content that helps your target audience.
SEO : Content that your target audience wants to find through a search engine.
When planning your content, also specify when and how often you want to publish content . For example, twice a week, every Tuesday and Thursday at 8 a.m.
Important media for content marketing are usually your website, blogs, search engines, video and social media platforms such as YouTube, Instagram, TikTok and Facebook. What type of posts do you want to publish? Choose between text, images, audio, video or a mix of several types of content. Depending on which medium you choose, the uae rcs data possible content formats arise. Content formats include blog articles, YouTube videos, podcast episodes , social media posts, presentations, webinars, white papers, infographics, newsletters and more.
The general rule is: focus on two or three formats in which you are particularly good or want to become good. These should be tailored to the usage habits and expectations of your target group.
Then go into detail with your content plan. The content mix determines which content you will post. Various categories are possible thematically:
Viral : Content that is in line with current trends or could trigger a new one.
News : Content about topics that are hotly debated in your industry or in the news generally.
Entertainment : Content that grabs attention and entertains your audience.
Guides : Useful content that helps your target audience.
SEO : Content that your target audience wants to find through a search engine.
When planning your content, also specify when and how often you want to publish content . For example, twice a week, every Tuesday and Thursday at 8 a.m.