Case Study: How Smart Prioritization Helped an Albanian Marketplace Grow in Sales by 643% in 7 Months
Posted: Mon Jan 27, 2025 10:06 am
Netpeak Agencies Group to increase sales in Albania through organic traffic. The client had launched two language versions (Albanian and English), and it was necessary to conduct a technical audit and eliminate the most critical errors. After that, it was possible to start full-fledged SEO promotion.
Promotion Strategy
During the project, we decided to adhere to the strategy of "reasonable prioritization". This means that it was necessary not only to conduct an SEO audit and eliminate all potential problems but also to paraguay number dataset only the tasks that would have the greatest impact in the short term.
The Solution
Due to limited resources, both financially and time-wise, it was necessary to identify the most critical problems for SEO promotion. By eliminating them, it was possible to increase organic traffic to the site with minimal effort. We also needed to produce results as quickly and inexpensively as possible.
From our analysis, we found a list of standard technical problems:
incorrect 301 redirects;
canonical attributes were not configured;
incorrect meta tags, title, and description;
massive duplication of product pages.
We fixed almost all the critical technical SEO errors. We also solved the problem with duplicated product pages by configuring canonical attributes for duplicate product pages on one main product page.
Additionally, we created a lot of texts for priority category pages and created new subcategories in priority categories (the green cells are new subcategories).
алкейс1
Another important focus was link-building. As not many Albanian sites were prepared to post articles, the placements took place mostly on the English version of the pages.
This strategy made it more difficult to achieve results for keywords in Albanian, but the client’s competitors also had few links in Albanian from Albanian domains. Therefore, the main task was to increase the number of referring domains so that the site as a whole was ranked better.
The Results
Organic traffic to the site increased. According to Google Search Console, the site had 178% more traffic in November 2023 compared to May 2023.
алкейс2
Organic traffic from Albania to the site in November 2023 increased by 243% compared to May 2023, based on data from Google Search Console.
алкейс3
In May 2023, there were 36 keywords in the top 3 and 64 in the top 4 to top 10. This improved drastically. In November 2023, there were 199 keywords in the top 3 and 372 in the top 4 to top 10.
Promotion Strategy
During the project, we decided to adhere to the strategy of "reasonable prioritization". This means that it was necessary not only to conduct an SEO audit and eliminate all potential problems but also to paraguay number dataset only the tasks that would have the greatest impact in the short term.
The Solution
Due to limited resources, both financially and time-wise, it was necessary to identify the most critical problems for SEO promotion. By eliminating them, it was possible to increase organic traffic to the site with minimal effort. We also needed to produce results as quickly and inexpensively as possible.
From our analysis, we found a list of standard technical problems:
incorrect 301 redirects;
canonical attributes were not configured;
incorrect meta tags, title, and description;
massive duplication of product pages.
We fixed almost all the critical technical SEO errors. We also solved the problem with duplicated product pages by configuring canonical attributes for duplicate product pages on one main product page.
Additionally, we created a lot of texts for priority category pages and created new subcategories in priority categories (the green cells are new subcategories).
алкейс1
Another important focus was link-building. As not many Albanian sites were prepared to post articles, the placements took place mostly on the English version of the pages.
This strategy made it more difficult to achieve results for keywords in Albanian, but the client’s competitors also had few links in Albanian from Albanian domains. Therefore, the main task was to increase the number of referring domains so that the site as a whole was ranked better.
The Results
Organic traffic to the site increased. According to Google Search Console, the site had 178% more traffic in November 2023 compared to May 2023.
алкейс2
Organic traffic from Albania to the site in November 2023 increased by 243% compared to May 2023, based on data from Google Search Console.
алкейс3
In May 2023, there were 36 keywords in the top 3 and 64 in the top 4 to top 10. This improved drastically. In November 2023, there were 199 keywords in the top 3 and 372 in the top 4 to top 10.