Offline promotion of local business

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So far we have been talking about online advertising channels. But offline promotion of local business is also possible. This includes the following:

Let employees become ambassadors of the business

Motivate them to advertise the company outside of work. To do this, you need to create good working conditions, implement a system of incentives, ensure professional growth chiropractor email address and development, and most importantly, provide branded products for use on preferential terms.

Use data from your CRM system

Such services are created to accumulate all information about clients in one place.

As a rule, important information includes full name, contact details, date of birth, list of purchases. All this data can be used to promote local business in the following way:

send SMS congratulations on birthdays, New Years and other holidays, while unobtrusively offering a discount;

via email or SMS to tell about a new service or loyalty system;

invite to thematic events.

Many companies spend money on SMS mailings. However, they can be organized for free. This is done as follows:

Offline promotion of local business

Almost any tariff plan from all operators provides an SMS package, which is rarely used up completely and is often cumulative. Therefore, you can select customer phone numbers from the CRM system and send them a mailing using this unused package.

The second option is more labor-intensive. It is more suitable for companies with a modest client base. To implement it, you need to transfer customer numbers to a mobile phone, find each buyer in popular messengers (Telegram, WhatsApp, Viber) and send them a message with a commercial offer.

In any communication with clients, it is important to address them personally and not be too intrusive.

Listen to conversations between administrators and clients

Firstly, administrators do not always do their job well, thereby undermining the company's credibility. Secondly, from telephone conversations you can find out the opinion of clients regarding the work of a local business.

To organize listening, you can connect call tracking yourself or contact companies that provide such services.

Collaborate with organizations operating in a related segment

If you are engaged in flowers, then your partners can be companies selling handmade souvenirs or sweets. Co-marketing allows you to save on advertising costs and create unique products that consumers may like. You can also hold events, presentations and competitions together with partners and thus exchange customer bases.

Use word of mouth

Local business promotion is often based on word of mouth. This is a free form of advertising when one satisfied customer shares their experience of purchasing a product with acquaintances, colleagues and friends. No advertising message will inspire as much trust as a story from a loved one.

To get word of mouth working, it is recommended to:

encourage regular customers with discounts, bonuses and gifts. The most loyal customers can be promoted to the rank of brand ambassadors;

If problems arise, you should apologize to the client and resolve the issue, rather than avoid it. Unfortunately, people share negative experiences much more actively than positive emotions. Therefore, even one dissatisfied client can seriously damage the company's reputation.

Get involved in local events

Since we are talking about promoting a local business, participation in local events is simply necessary to increase brand awareness. Within the framework of such cooperation, you can offer your products for reviews, become a sponsor of programs, participate in events. Any activity will be beneficial if it is aimed at the target audience.