The result of innovation in business processes
Posted: Mon Jan 27, 2025 9:32 am
Digital transformation drives business results. Organizations with greater digital “maturity” achieve better financial performance and are three times more likely to experience annual growth in net income and significantly increase their profit margins ( Deloitte report ).
How innovation affects companies
The CEO's role in company innovation
But even if CEOs understand the importance of their company’s technology agenda , to what extent should they be involved in digital transformation? Should they lead this movement, or should they take a step back and focus on other aspects of the business?
Today I'm going to answer these questions and show you why CEOs should be key figures in business innovation and technology in their organizations.
The importance of innovation, Giorgio Ascolese
Create a technology vision that employees trust
Digital transformation is only effective when people across the organization are committed to implementing new tools and collaborating on solutions to drive results.
It is the CEO's responsibility to create and communicate this vision to the rest of the company , in such a way that it unifies all employees under a common goal of business innovation.
All employees must have a clear understanding of the senegal phone number data company’s technology agenda, how it relates to them, and how it can drive their personal and professional success. This is especially necessary for senior managers and board members, as any digital transformation is doomed to failure if it is not believed in and enacted from the top down.
It is important to be clear about the strategic benefits of technology and how it will directly impact business growth and long-term profitability.
Lead by example and take a positive role
With all of the above in mind, the CEO is also in the perfect position to be a positive example for the rest of the company by making digital change on a personal level . For example, stay up to date on disruptive technologies that show potential in your industry, and make use of new tools that are being developed in your organization.
It's also important to share with other employees the technological successes that the company has achieved. If a new tool or process has increased lead generation by 15%, let your employees know about it and give credit to those who deserve it.
While CEOs don't have to become experts on technology products, they should have a broad understanding of how specific technological advancements can impact their business and the broader industry. With this knowledge, CEOs can drive positive change in their organization and leverage technology to achieve key business objectives.
How innovation affects companies
The CEO's role in company innovation
But even if CEOs understand the importance of their company’s technology agenda , to what extent should they be involved in digital transformation? Should they lead this movement, or should they take a step back and focus on other aspects of the business?
Today I'm going to answer these questions and show you why CEOs should be key figures in business innovation and technology in their organizations.
The importance of innovation, Giorgio Ascolese
Create a technology vision that employees trust
Digital transformation is only effective when people across the organization are committed to implementing new tools and collaborating on solutions to drive results.
It is the CEO's responsibility to create and communicate this vision to the rest of the company , in such a way that it unifies all employees under a common goal of business innovation.
All employees must have a clear understanding of the senegal phone number data company’s technology agenda, how it relates to them, and how it can drive their personal and professional success. This is especially necessary for senior managers and board members, as any digital transformation is doomed to failure if it is not believed in and enacted from the top down.
It is important to be clear about the strategic benefits of technology and how it will directly impact business growth and long-term profitability.
Lead by example and take a positive role
With all of the above in mind, the CEO is also in the perfect position to be a positive example for the rest of the company by making digital change on a personal level . For example, stay up to date on disruptive technologies that show potential in your industry, and make use of new tools that are being developed in your organization.
It's also important to share with other employees the technological successes that the company has achieved. If a new tool or process has increased lead generation by 15%, let your employees know about it and give credit to those who deserve it.
While CEOs don't have to become experts on technology products, they should have a broad understanding of how specific technological advancements can impact their business and the broader industry. With this knowledge, CEOs can drive positive change in their organization and leverage technology to achieve key business objectives.