Description of the guideline
Posted: Mon Jan 27, 2025 9:28 am
A guideline is a document that tells how to use the elements of a company's style correctly. It is a guide to action, a cheat sheet for designers and advertisers, so that the campaign has a uniform look. A guideline is often confused with a brand book and a logo book. To an uninitiated person, they seem the same, but there are still differences.
Not all companies need to create a guideline, but only those who care about the face of the brand. It will not increase sales, will not double profits, but will significantly simplify the automotive mailing list process of developing an advertising campaign. Performers will be aware of what colors, fonts can be used, as well as what mistakes can be made.
A guideline is a broader concept than a collection of corporate style descriptions. It is a concept that helps each employee of the company form a clear idea of the company's external image and how it presents itself to its clients. Of course, such a description does not allow us to fully reveal the essence of a guideline and identify its distinctive features in comparison with a brand book.
Some managers are familiar with the problem of miscommunication on the part of designers when creating marketing materials (especially if you work with freelancers). Often, the effectiveness of advertising banners is greatly reduced due to the lack of a unified style. If you analyze their design in different years, you can find that the design of materials from different years differs in the same way as the work of artists from different eras and trends.
You can avoid such mistakes by developing a guideline. This term is still little known in business circles. Therefore, they often ask the question: “Guideline - what is this concept in corporate identity design?” Let's consider this term in more detail.
Read also!
"Lead generation - what is it? Basic methods and how to manage them"
Read more
How to express the concept of a guideline in Russian? We can say that this is the main document, which presents a detailed description of the corporate style, which is also used when creating an Internet site, advertising materials, business cards.
It is worth noting the multi-level nature of the brand’s interaction with consumers (semantic, visual, auditory communications, etc.).
An unprofessionally designed product repels customers. It is the initial packaging that falls within the scope of the guidelines. Only then the packaging concept is integrated with branding, its ideology, mission and value orientations. The creation of a guideline is most often started after the brand book has been formed, since this step allows you to create a layout for the implementation of advertising promotion ideas.
Not all companies need to create a guideline, but only those who care about the face of the brand. It will not increase sales, will not double profits, but will significantly simplify the automotive mailing list process of developing an advertising campaign. Performers will be aware of what colors, fonts can be used, as well as what mistakes can be made.
A guideline is a broader concept than a collection of corporate style descriptions. It is a concept that helps each employee of the company form a clear idea of the company's external image and how it presents itself to its clients. Of course, such a description does not allow us to fully reveal the essence of a guideline and identify its distinctive features in comparison with a brand book.
Some managers are familiar with the problem of miscommunication on the part of designers when creating marketing materials (especially if you work with freelancers). Often, the effectiveness of advertising banners is greatly reduced due to the lack of a unified style. If you analyze their design in different years, you can find that the design of materials from different years differs in the same way as the work of artists from different eras and trends.
You can avoid such mistakes by developing a guideline. This term is still little known in business circles. Therefore, they often ask the question: “Guideline - what is this concept in corporate identity design?” Let's consider this term in more detail.
Read also!
"Lead generation - what is it? Basic methods and how to manage them"
Read more
How to express the concept of a guideline in Russian? We can say that this is the main document, which presents a detailed description of the corporate style, which is also used when creating an Internet site, advertising materials, business cards.
It is worth noting the multi-level nature of the brand’s interaction with consumers (semantic, visual, auditory communications, etc.).
An unprofessionally designed product repels customers. It is the initial packaging that falls within the scope of the guidelines. Only then the packaging concept is integrated with branding, its ideology, mission and value orientations. The creation of a guideline is most often started after the brand book has been formed, since this step allows you to create a layout for the implementation of advertising promotion ideas.