White Paper Contents
Posted: Mon Jan 27, 2025 9:11 am
The goal of any White Paper is to present information on how to solve a particular problem using software products, IT services, etc. in an accessible and as clear a manner as possible.
It is desirable that this document fully covers all aspects of the topic and provides answers to the following standard questions:
about the scale of the problem addressed buy a motorcycle owner mailing list in the White Paper;
about the actions, steps and measures that will be associated with solving this problem;
about alternative solutions;
about the essence of the proposed solution (which is discussed in detail in the White Paper);
about the real cost of implementing this solution (with an approximate estimate of all costs);
on the possible direct and indirect consequences of the application of the decision;
about the stages of solution implementation and the probable project timeframe.
A White Paper can be distributed on behalf of several companies (in cases where it describes a comprehensive solution using the products of these companies).
The more diagrams, charts, and illustrations in a white paper that grab the reader’s attention and emphasize certain statements, the better. Graphics are easier to perceive than text and provide the necessary degree of clarity. In addition to static images and tables, an electronic white paper can include interactive content that complements experimental or calculated materials.
White Paper Values by Criteria Type
Solution type: is it a service, a material object (device, program, set of equipment, etc.) or something complex.
Field of activity: banking, mechanical engineering, real estate, etc. Analytics, reference information, etc. are provided specifically from this field.
Subject, essence, area of activity: accounting, sales, asset management, personnel management, etc.
Brand, supplier, manufacturer of the promoted solution considered as an example. There may be several companies or trademarks here.
White Paper Contents
And according to these criteria, a white paper can have only one meaning:
The scale of activity where the solution under consideration will be applied.
Approximate, estimated or average cost per workstation if the proposed solution is implemented.
Date of publication of the white paper (year and month).
Read also!
"Decomposition of goals: methods, principles, stages"
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Logical sections of White Paper
General information about the document itself (they are placed in the upper left corner and visually separated from the main content).
The title is at the top of the page.
Abstract – immediately after the title.
The main part is texts, illustrations, etc.
Features of the solution (prices, terms, etc.) that you offer. This section should only be accessible to those registered on the company's website.
If the White Paper is taken from another site, a link to the source is provided.
Copyright: Indicate the author of the White Paper or the owner of the exclusive copyright.
Link to the publication of the white paper - the site where this document is posted.
Now let's look at each of these sections.
General information
The summary information is needed by the user so that he can quickly understand what the document is about and what solutions it offers, and decide whether to read it or not, whether it meets the reader's current needs.
Here, first of all, the name of the organization that is posting the White Paper on its own behalf, as well as the date of publication, should be indicated.
Very briefly, in a couple of sentences, describe:
Target audience of the document (who might be interested in it);
the essence of the task or problem to which it is dedicated;
the result of applying your solution (what will change after the solution is implemented and used).
estimated timeframes for implementing the solution (or providing the proposed service).
It is desirable that this document fully covers all aspects of the topic and provides answers to the following standard questions:
about the scale of the problem addressed buy a motorcycle owner mailing list in the White Paper;
about the actions, steps and measures that will be associated with solving this problem;
about alternative solutions;
about the essence of the proposed solution (which is discussed in detail in the White Paper);
about the real cost of implementing this solution (with an approximate estimate of all costs);
on the possible direct and indirect consequences of the application of the decision;
about the stages of solution implementation and the probable project timeframe.
A White Paper can be distributed on behalf of several companies (in cases where it describes a comprehensive solution using the products of these companies).
The more diagrams, charts, and illustrations in a white paper that grab the reader’s attention and emphasize certain statements, the better. Graphics are easier to perceive than text and provide the necessary degree of clarity. In addition to static images and tables, an electronic white paper can include interactive content that complements experimental or calculated materials.
White Paper Values by Criteria Type
Solution type: is it a service, a material object (device, program, set of equipment, etc.) or something complex.
Field of activity: banking, mechanical engineering, real estate, etc. Analytics, reference information, etc. are provided specifically from this field.
Subject, essence, area of activity: accounting, sales, asset management, personnel management, etc.
Brand, supplier, manufacturer of the promoted solution considered as an example. There may be several companies or trademarks here.
White Paper Contents
And according to these criteria, a white paper can have only one meaning:
The scale of activity where the solution under consideration will be applied.
Approximate, estimated or average cost per workstation if the proposed solution is implemented.
Date of publication of the white paper (year and month).
Read also!
"Decomposition of goals: methods, principles, stages"
Read more
Logical sections of White Paper
General information about the document itself (they are placed in the upper left corner and visually separated from the main content).
The title is at the top of the page.
Abstract – immediately after the title.
The main part is texts, illustrations, etc.
Features of the solution (prices, terms, etc.) that you offer. This section should only be accessible to those registered on the company's website.
If the White Paper is taken from another site, a link to the source is provided.
Copyright: Indicate the author of the White Paper or the owner of the exclusive copyright.
Link to the publication of the white paper - the site where this document is posted.
Now let's look at each of these sections.
General information
The summary information is needed by the user so that he can quickly understand what the document is about and what solutions it offers, and decide whether to read it or not, whether it meets the reader's current needs.
Here, first of all, the name of the organization that is posting the White Paper on its own behalf, as well as the date of publication, should be indicated.
Very briefly, in a couple of sentences, describe:
Target audience of the document (who might be interested in it);
the essence of the task or problem to which it is dedicated;
the result of applying your solution (what will change after the solution is implemented and used).
estimated timeframes for implementing the solution (or providing the proposed service).