consumers trust companies with a large number of reviews

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The Trendbook presents forecasts on all sorts of topics: find what correlates with your business, formulate and test hypotheses, improve and scale your promotion.

Do reviews affect business?
It would seem that the answer is obvious.

But how much is not always clear.

BrightLocal has published a report (you'll need a VPN to access the resource) that collates research into consumer behavior around online reviews.

Some interesting findings:


36% of respondents browse 2 or more oman consumer email list review sites to make a purchase decision;
To form an opinion about a company, a user needs to read an average of 10 reviews;
Just one negative review can scare away up to 22% of potential customers;
88% of buyers would prefer a company that responds to all of its reviews;
58% of consumers preferred a response to a review written by AI over a human;
Of course, people trust video reviews more and more.
So pay attention to this important area of ​​marketing and stay in touch with us, because this is Completo and here we are talking about B2B marketing !

See you in the next issue and good luck moving forward!