The innovation is truly premium
Posted: Mon Jan 27, 2025 7:11 am
The key message from GWI is: analyze, then optimize.
And then the advertising will not be in vain.
By the way, what content should be for a rational B2B audience is described here .
Not Just Text: Premium Advertising Formats in Telegram
Previously, TG Ads only allowed you to run 160-character text ads, but now there is a “premium ad” that has the same text block, as well as an image or video.
including in terms of price: if you new zealand consumer email list launch channel targeting, you will have to pay a premium of 80% for an image, and 100% for a video; without targeting, an image will increase the cost of display by 50%, and a video by 70%.
Given the already large budgets, not everyone will be able to afford such advertising in TG Ads.
It's also worth remembering that Premium users don't see the integration.
Therefore, if you decide to test a new option, I advise you to carefully weigh all the pros and cons.
And then the advertising will not be in vain.
By the way, what content should be for a rational B2B audience is described here .
Not Just Text: Premium Advertising Formats in Telegram
Previously, TG Ads only allowed you to run 160-character text ads, but now there is a “premium ad” that has the same text block, as well as an image or video.
including in terms of price: if you new zealand consumer email list launch channel targeting, you will have to pay a premium of 80% for an image, and 100% for a video; without targeting, an image will increase the cost of display by 50%, and a video by 70%.
Given the already large budgets, not everyone will be able to afford such advertising in TG Ads.
It's also worth remembering that Premium users don't see the integration.
Therefore, if you decide to test a new option, I advise you to carefully weigh all the pros and cons.