Direct Marketing: The Centrality of Data and the Importance of CRM
Posted: Mon Jan 27, 2025 7:01 am
use a customer management system when doing direct marketing
Age, gender, geolocation, stage of the purchasing process, but also interests, pages visited, forms filled out, landing pages consulted are information that can help you understand and get to know the recipient of your campaign better.
To all this you then need to add any interactions with your business : purchases made, any direct marketing with fantuan database complaints, but also requests for assistance or information and so on. In short: you need to keep track of everything. And so you need a CRM.
Only with a CRM software will you be able to have all the information on each individual customer at your fingertips, analyze your target market and design a direct marketing campaign.
A Practical and Real Example with an Email Marketing Campaign
Among my clients, I managed an inbound marketing campaign for a personal trainer who wanted to find new clients to follow through his blog.
The campaign's target is a well-defined buyer persona, which I will summarize as follows: Marco, 28 years old, manager of a start-up . He wants to keep fit, but he needs to do it independently, at unconventional times. He must therefore have some guidelines to follow in order to then do his training in the most convenient gym. He reads blogs and industry magazines, and is always looking for new and stimulating exercises.
Age, gender, geolocation, stage of the purchasing process, but also interests, pages visited, forms filled out, landing pages consulted are information that can help you understand and get to know the recipient of your campaign better.
To all this you then need to add any interactions with your business : purchases made, any direct marketing with fantuan database complaints, but also requests for assistance or information and so on. In short: you need to keep track of everything. And so you need a CRM.
Only with a CRM software will you be able to have all the information on each individual customer at your fingertips, analyze your target market and design a direct marketing campaign.
A Practical and Real Example with an Email Marketing Campaign
Among my clients, I managed an inbound marketing campaign for a personal trainer who wanted to find new clients to follow through his blog.
The campaign's target is a well-defined buyer persona, which I will summarize as follows: Marco, 28 years old, manager of a start-up . He wants to keep fit, but he needs to do it independently, at unconventional times. He must therefore have some guidelines to follow in order to then do his training in the most convenient gym. He reads blogs and industry magazines, and is always looking for new and stimulating exercises.