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Posted: Mon Jan 27, 2025 5:28 am
But don’t make this mistake. By separating the two types of content, you’re missing out on the opportunity to enrich your search-optimized content with practical experience, insights, and professional knowledge.
Even if you place your opinion leaders in a separate section on your site for “hygiene” reasons, you can still benefit from using these interviews and opinions in your articles and posts. Combining the two types of content allows you to create pages that not only rank in search results, but also provide unique, verified information to those who visit them.
The need for this combination has become even more apparent in recent years, vietnam rcs data when Google published guidelines for evaluating search quality , which described the importance of author experience in creating high-quality content. While experience is not yet recognized as a ranking factor, Google is keen to reward pages that can demonstrate direct experience.
That's why we regularly include content from thought leaders and our experienced lawyers in our search-optimized content on Juro.
The same goes for user-generated content (UGC) . Many companies collect reviews only on their reviews page or don’t collect them at all from independent sites.
However, G2 research shows that 97% of consumers consider customer reviews when making purchasing decisions. It’s clear what content readers and Google want to see, but many companies fail to deliver.
Even if you place your opinion leaders in a separate section on your site for “hygiene” reasons, you can still benefit from using these interviews and opinions in your articles and posts. Combining the two types of content allows you to create pages that not only rank in search results, but also provide unique, verified information to those who visit them.
The need for this combination has become even more apparent in recent years, vietnam rcs data when Google published guidelines for evaluating search quality , which described the importance of author experience in creating high-quality content. While experience is not yet recognized as a ranking factor, Google is keen to reward pages that can demonstrate direct experience.
That's why we regularly include content from thought leaders and our experienced lawyers in our search-optimized content on Juro.
The same goes for user-generated content (UGC) . Many companies collect reviews only on their reviews page or don’t collect them at all from independent sites.
However, G2 research shows that 97% of consumers consider customer reviews when making purchasing decisions. It’s clear what content readers and Google want to see, but many companies fail to deliver.