How to group channels
Posted: Mon Jan 27, 2025 5:15 am
How to build multi-channel sequences and analyze the result
Read: 767
#analytics
How to build multi-channel sequences and analyze the result
Completo Editorial
Completo Editorial
July 20, 2018
Content
How to analyze multi-channel sequences. Reports in analytics
Attribution models and budget reallocation
Success! Share with friends and colleagues
"Commander, fill my tank and I'll go!"
This is how people buy gasoline. The same goes for bread, chewing gum, milk. A need arises — you go and buy it. These are simple and cheap goods (even gasoline; sorry). But rocket fuel or burglar-proof doors are not bought this way. A india consumer email list potential buyer chooses them for a long time, compares competitors' offers. This is the specificity of complex and expensive products. And this is our area of interest. Kompleto marketers work with B2B and businesses in complex markets.
To sell something complex, a company takes a potential buyer along the customer journey. To do this, it uses marketing channels. How to determine the most effective of them, we tell in the article.
Read: 767
#analytics
How to build multi-channel sequences and analyze the result
Completo Editorial
Completo Editorial
July 20, 2018
Content
How to analyze multi-channel sequences. Reports in analytics
Attribution models and budget reallocation
Success! Share with friends and colleagues
"Commander, fill my tank and I'll go!"
This is how people buy gasoline. The same goes for bread, chewing gum, milk. A need arises — you go and buy it. These are simple and cheap goods (even gasoline; sorry). But rocket fuel or burglar-proof doors are not bought this way. A india consumer email list potential buyer chooses them for a long time, compares competitors' offers. This is the specificity of complex and expensive products. And this is our area of interest. Kompleto marketers work with B2B and businesses in complex markets.
To sell something complex, a company takes a potential buyer along the customer journey. To do this, it uses marketing channels. How to determine the most effective of them, we tell in the article.