How to expand the sample
Posted: Mon Jan 27, 2025 4:41 am
Median ads case
Median ads case
Let me provide some evidence to support my practice . You have a graph in front of you, and you can see that the red bars represent the number of leads per day. We scaled our business from 1,000 to 6,000 leads in a matter of days. Let's look at one bar — that's one day, maybe a week, maybe 10 days.
As you can see, we increased the budget three times - from 1000 to 3000, then to 6000. And here is the blue line - the price per result. It is important to note that the price per result remained stable. switzerland rcs data Thus, we prove that increasing the budget should be a staged process, and not necessarily by 20%. You need to experiment and move along your own path, taking into account the specifics of your business.
If we talk about how to expand the sample, taking into account the effectiveness of audiences, it is important to consider their type. Remember, we discussed broad and narrow audiences. If a broad audience is already working and does not have detailed targeting, then there is no need to expand it anywhere. In this case, we will focus on increasing the advertising budget.
Median ads case
Let me provide some evidence to support my practice . You have a graph in front of you, and you can see that the red bars represent the number of leads per day. We scaled our business from 1,000 to 6,000 leads in a matter of days. Let's look at one bar — that's one day, maybe a week, maybe 10 days.
As you can see, we increased the budget three times - from 1000 to 3000, then to 6000. And here is the blue line - the price per result. It is important to note that the price per result remained stable. switzerland rcs data Thus, we prove that increasing the budget should be a staged process, and not necessarily by 20%. You need to experiment and move along your own path, taking into account the specifics of your business.
If we talk about how to expand the sample, taking into account the effectiveness of audiences, it is important to consider their type. Remember, we discussed broad and narrow audiences. If a broad audience is already working and does not have detailed targeting, then there is no need to expand it anywhere. In this case, we will focus on increasing the advertising budget.