Potential clients often come to us
Posted: Mon Jan 27, 2025 3:35 am
The difference is that with an advertising campaign, all these assumptions are known, all these elements are already arranged, and marketing itself should arrange this, but not every company does this, because in most there is something that I call jumping over the strategy to execution. That is, "YOLO marketing", somehow it will work out. We will launch advertising campaigns, launch ads on Facebook, on Google and people will come, we will sew the rest as we go. This is where it is easiest to recommend.
Our conversation goes more or less like this: "Okay, ladies and gentlemen, our clients are people aged 20-45, they like this and that, they are interested in low price and a wide selection." Then we ask the client if they have it netherlands rcs data verified or tested in any way? Well, no - these are simply the client's assumptions. So at this point we don't really have verified knowledge, we have certain hypotheses.
I often say that marketing is, among other things, the art of formulating and verifying hypotheses through, for example, an advertising campaign . The catch, however, is that the answer to the question of when I will see the effects is strongly dependent on what stage of building marketing activities in the company we are actually at. Because if we already have strategic assumptions, the return may come faster. If we do not have them, then depending on how difficult the industry, product or service we have, the entire phase of determining this may take longer.
Our conversation goes more or less like this: "Okay, ladies and gentlemen, our clients are people aged 20-45, they like this and that, they are interested in low price and a wide selection." Then we ask the client if they have it netherlands rcs data verified or tested in any way? Well, no - these are simply the client's assumptions. So at this point we don't really have verified knowledge, we have certain hypotheses.
I often say that marketing is, among other things, the art of formulating and verifying hypotheses through, for example, an advertising campaign . The catch, however, is that the answer to the question of when I will see the effects is strongly dependent on what stage of building marketing activities in the company we are actually at. Because if we already have strategic assumptions, the return may come faster. If we do not have them, then depending on how difficult the industry, product or service we have, the entire phase of determining this may take longer.