what stage is the person at
Posted: Sun Jan 26, 2025 10:53 am
which will help bring him closer to the purchase;
which proposal facilitates the transition to the next stage;
through which channel this offer needs to be delivered.
For example, you know that the average decision-making period for your client is 2 months, he is researching the market, comparing offers. During this period, you need to make a certain number of touches to bring him to the purchase.
An example of CJM can be seen in the croatia consumer email list image below:
1093_3.png
Marketing automation tools
The main platform for interacting with potential clients is your website. Let's look at what automation tools can be used to work with incoming traffic.
You bring users to the site to:
Build his path by introducing him to the necessary content.
Get contacts and continue working with them, gradually warming them up.
Segment to provide content relevant to their request. This can be done using different mechanics. For example, a quiz, when answering questions, the user indicates the area of their interests.
You can close these tasks using the following tools:
Pop-ups are pop-up windows that invite the user to perform a target action: subscribe to a newsletter, go to a page with an offer, take a survey, etc.
which proposal facilitates the transition to the next stage;
through which channel this offer needs to be delivered.
For example, you know that the average decision-making period for your client is 2 months, he is researching the market, comparing offers. During this period, you need to make a certain number of touches to bring him to the purchase.
An example of CJM can be seen in the croatia consumer email list image below:
1093_3.png
Marketing automation tools
The main platform for interacting with potential clients is your website. Let's look at what automation tools can be used to work with incoming traffic.
You bring users to the site to:
Build his path by introducing him to the necessary content.
Get contacts and continue working with them, gradually warming them up.
Segment to provide content relevant to their request. This can be done using different mechanics. For example, a quiz, when answering questions, the user indicates the area of their interests.
You can close these tasks using the following tools:
Pop-ups are pop-up windows that invite the user to perform a target action: subscribe to a newsletter, go to a page with an offer, take a survey, etc.