The actions that ensure the success of a sale already made
Posted: Sun Jan 26, 2025 9:38 am
If everybody is busy, why isn’t everybody as productive as the best account managers?
Unfortunately, it’s obvious that the busy account managers who aren’t productive are busy doing the wrong things.
Since you don’t want to be one of those people, let’s review the right things to be busy doing:
The actions that get one closer to making a sale
That’s pretty much it.
One Step Closer To Making a Sale
Let’s examine Category #1 in a little more detail. The other day, an account honduras telegram data manager pointed out to me that she had sent an e-mail to a client with an interesting article attached. The article was relevant to the customer’s business and sending it was a good idea. Does her action fall qualify as getting her closer to making a sale?
Her action should have fallen into Category #1 as she was trying to get closer to making a sale. But, based on the content of her e-mail, I can promise you that she didn’t get closer to making a sale because she didn’t ask the customer to take any action. Her e-mail said this:
“I saw this article and thought about you.”
Coincidentally, another account manager also copied me on an e-mail that he sent to a customer with an article attached. His e-mail said this:
“Did you see this article (attached)? Let’s get together and brainstorm ways to make this work for your business. We always come up with great ideas!”
Two busy account managers. One productive account manager.
Unfortunately, it’s obvious that the busy account managers who aren’t productive are busy doing the wrong things.
Since you don’t want to be one of those people, let’s review the right things to be busy doing:
The actions that get one closer to making a sale
That’s pretty much it.
One Step Closer To Making a Sale
Let’s examine Category #1 in a little more detail. The other day, an account honduras telegram data manager pointed out to me that she had sent an e-mail to a client with an interesting article attached. The article was relevant to the customer’s business and sending it was a good idea. Does her action fall qualify as getting her closer to making a sale?
Her action should have fallen into Category #1 as she was trying to get closer to making a sale. But, based on the content of her e-mail, I can promise you that she didn’t get closer to making a sale because she didn’t ask the customer to take any action. Her e-mail said this:
“I saw this article and thought about you.”
Coincidentally, another account manager also copied me on an e-mail that he sent to a customer with an article attached. His e-mail said this:
“Did you see this article (attached)? Let’s get together and brainstorm ways to make this work for your business. We always come up with great ideas!”
Two busy account managers. One productive account manager.