eCommerce Email Marketing: How to set your own KPIs?
Posted: Sun Jan 26, 2025 9:03 am
As always, at Webmefy we want to keep you up to date with all the latest news related to e-Commerce and marketing . For this reason, on this occasion we want to talk to you about a term that is increasingly being heard around E-Mail Marketing, the Benchmarks . This term comes from English and marks a reference point that is used to measure the performance of an investment . This, taken to the field of marketing, is used to establish the reference marked by a product or a successful campaign . This concept is of vital importance, since it helps us to look at the success or failure of our work with perspective. Having these references clear can be very useful to face specific campaigns such as Christmas, Black Friday or Cyber Monday with guarantees. That is why we are going to tell you how you have to interpret this data in a way that is beneficial for your business. Keep reading because we will tell you everything below.
When can we consider a marketing campaign successful?
Each e-commerce business’ conversion rate will vary based on its very nature, so there are no objective metrics that can help us identify data as good or bad. For this reason, Klaviyo has reviewed the email bosnia and herzegovina number dataset of over 18,000 customers across 13 different industries for an entire year, analyzing automated campaigns and flows including welcome emails, abandoned cart emails, exploration emails, and recovery emails.
Five key metrics were taken as reference for this study:
Open rate : Number of openings / number of emails delivered
Click-through rate (CTR) : Clicks / number of emails delivered
Conversion rate : Orders placed / number of emails delivered
Revenue Per Recipient (RPR) : Revenue / number of mail delivered
Average Order Value (AOV) : Revenue / Orders Placed
Using these metrics, you will be able to calculate the success of each email marketing campaign to obtain reference points or benchmarks that will determine the success or failure of subsequent campaigns. You can make changes to the structure of the emails, the images or the subject line and analyze what works best. You have to have everything ready to face the last quarter of the year with guarantees, since it is where we will play a good part of the work of the whole year.
When can we consider a marketing campaign successful?
Each e-commerce business’ conversion rate will vary based on its very nature, so there are no objective metrics that can help us identify data as good or bad. For this reason, Klaviyo has reviewed the email bosnia and herzegovina number dataset of over 18,000 customers across 13 different industries for an entire year, analyzing automated campaigns and flows including welcome emails, abandoned cart emails, exploration emails, and recovery emails.
Five key metrics were taken as reference for this study:
Open rate : Number of openings / number of emails delivered
Click-through rate (CTR) : Clicks / number of emails delivered
Conversion rate : Orders placed / number of emails delivered
Revenue Per Recipient (RPR) : Revenue / number of mail delivered
Average Order Value (AOV) : Revenue / Orders Placed
Using these metrics, you will be able to calculate the success of each email marketing campaign to obtain reference points or benchmarks that will determine the success or failure of subsequent campaigns. You can make changes to the structure of the emails, the images or the subject line and analyze what works best. You have to have everything ready to face the last quarter of the year with guarantees, since it is where we will play a good part of the work of the whole year.