The structure of advertising campaigns is not worked out
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Contextual advertising. Common mistakes and tips for basic setup
Read: 437
#ppc
Contextual advertising. Common mistakes and tips for basic setup
Completo Editorial
Completo Editorial
January 23, 2018
Content
Mistake 1. Advertisement without contacts
Error 2. Quick links and favicon are missing
Error 3. Advertising is not optimized for Yandex Advertising Network (YAN)
Error 4. Forgot to set up industry and regional campaigns
Error 5.
Error 6. The site does not load when clicked
Basic checklist for setting up contextual advertising
It is believed that contextual advertising is simple: enter argentina consumer email list queries, deposit money, launch a campaign and wait for clients. In fact, contextual advertising is a huge machine with hundreds of settings. There are very few people who know all the options and auction mathematics.
We conduct contextual advertising audits and want to show you the mistakes that we most often find in clients. These are basic shortcomings, the presence or absence of which can be used to evaluate the work of your contextual advertising specialist.
We have also prepared a checklist with recommendations for improving contextual advertising, based on the results of our work.
Read: 437
#ppc
Contextual advertising. Common mistakes and tips for basic setup
Completo Editorial
Completo Editorial
January 23, 2018
Content
Mistake 1. Advertisement without contacts
Error 2. Quick links and favicon are missing
Error 3. Advertising is not optimized for Yandex Advertising Network (YAN)
Error 4. Forgot to set up industry and regional campaigns
Error 5.
Error 6. The site does not load when clicked
Basic checklist for setting up contextual advertising
It is believed that contextual advertising is simple: enter argentina consumer email list queries, deposit money, launch a campaign and wait for clients. In fact, contextual advertising is a huge machine with hundreds of settings. There are very few people who know all the options and auction mathematics.
We conduct contextual advertising audits and want to show you the mistakes that we most often find in clients. These are basic shortcomings, the presence or absence of which can be used to evaluate the work of your contextual advertising specialist.
We have also prepared a checklist with recommendations for improving contextual advertising, based on the results of our work.