Develop a compelling executive summary
Posted: Sun Jan 26, 2025 6:55 am
Tip: Personalize your proposal by referencing the client’s specific challenges or business goals. Showing that you’ve done the hard work builds credibility and demonstrates that you’re truly committed to solving their problems.
Ask the right questions
Don’t leave assumptions unanswered. Have an initial conversation with your customers to clarify any ambiguities and gain a deep understanding of their pain points. What are their top priorities? What are algeria telegram number database the root causes of the problems they face? Understanding their needs will help you come up with solutions that are both relevant and actionable.
Tip: Tailor your proposal to their specific problem. Show that your solution is not just a one-size-fits-all fix, but a targeted answer to their unique challenge.
Recommended reading: 10 questions to ask your clients before making a proposal
Propose real solutions
A business plan is more than just a description of your service or product; it is an opportunity to position yourself as a problem solver. Position your product as a solution to your customers' challenges and needs. This makes your plan not only about what you offer, but also about why it is important to your customers.
Three people were seated around a wooden table, engaged in a discussion with laptops, notebooks, and drinks present.
The executive summary is arguably the most important part of your proposal. It’s your first chance to grab your client’s attention and set the tone for the rest of the document. If done well, it can pique their interest and convince them to read the rest of the proposal.
Purpose of the Executive Summary
The executive summary should provide a concise but compelling snapshot of what the proposal is about, why your solution is the right one, and how it will solve the client’s challenges.
Ask the right questions
Don’t leave assumptions unanswered. Have an initial conversation with your customers to clarify any ambiguities and gain a deep understanding of their pain points. What are their top priorities? What are algeria telegram number database the root causes of the problems they face? Understanding their needs will help you come up with solutions that are both relevant and actionable.
Tip: Tailor your proposal to their specific problem. Show that your solution is not just a one-size-fits-all fix, but a targeted answer to their unique challenge.
Recommended reading: 10 questions to ask your clients before making a proposal
Propose real solutions
A business plan is more than just a description of your service or product; it is an opportunity to position yourself as a problem solver. Position your product as a solution to your customers' challenges and needs. This makes your plan not only about what you offer, but also about why it is important to your customers.
Three people were seated around a wooden table, engaged in a discussion with laptops, notebooks, and drinks present.
The executive summary is arguably the most important part of your proposal. It’s your first chance to grab your client’s attention and set the tone for the rest of the document. If done well, it can pique their interest and convince them to read the rest of the proposal.
Purpose of the Executive Summary
The executive summary should provide a concise but compelling snapshot of what the proposal is about, why your solution is the right one, and how it will solve the client’s challenges.