We'll review the typical elements of classic stories
Posted: Sun Jan 26, 2025 6:54 am
Stories help create memory structures which, as we know, are the basis of all branding activities. That's why we can't start writing about strategic storytelling if we don't first clarify why it plays a crucial role in any company. We'll analyze — here and in future episodes — how stories unfold. We will learn more about some stories we are all familiar with.
, and then get back to business. Content Marketers Get It gambling data india user list Wrong Unfortunately, content people get it wrong when they think about storytelling. In fact, they think of storytelling as the opposite technique to advertising. Most theories behind Content Marketing assume that because buyers hate being interrupted by ads, the only way to attract them is by using content and stories.
The evidence is clearly different. Strategic storytelling has always been used by advertising to leave marks in the memory of potential buyers. Advertising uses stories to convey emotions, entertain, inform and educate. The stories told through TV commercials are memorable and help brands spread their messages. And if you're familiar with the beautiful John Lewis and Coca-Cola TV commercials, just to name a few of them, you'll know exactly what I'm referring to.
, and then get back to business. Content Marketers Get It gambling data india user list Wrong Unfortunately, content people get it wrong when they think about storytelling. In fact, they think of storytelling as the opposite technique to advertising. Most theories behind Content Marketing assume that because buyers hate being interrupted by ads, the only way to attract them is by using content and stories.
The evidence is clearly different. Strategic storytelling has always been used by advertising to leave marks in the memory of potential buyers. Advertising uses stories to convey emotions, entertain, inform and educate. The stories told through TV commercials are memorable and help brands spread their messages. And if you're familiar with the beautiful John Lewis and Coca-Cola TV commercials, just to name a few of them, you'll know exactly what I'm referring to.