Joy shared invaluable insights

[fomayof928@mowline]

We need to shift our strategies from targeting keywords to targeting context. The Practical Marketer webinar پر اس کے حالیہ ظہور میں مزید پرکشش مواد بنانے کے طریقے کے بارے میں مزید جانیں ۔ What we learned from clients who canceled last year — Joy Hawkins Following up on her blog post about lessons learned from losing a local SEO client , Joy Hawkins joined us on the MozCon stage to share more stories from her experience owning and working at a local SEO agency .



Joy shared invaluable insights gained from failures, australia phone number list us tried and tested actionable processes to implement in our own scenarios and challenging situations. Joey learned five specific things from working with clients last year: 1. There is a process for marking poor performance — divorce lawyer For this client, Joey first looked at the pages that were falling.



He looked at an example term, like ‘Florida Divorce,’ optimized his client’s page for that term, and saw their rankings improve. But when looking at other keywords, he found that they were underperforming for many other keywords where websites like Reddit had won the SERP. As a result, Joy took on key questions to ask clients, including: Are leads up MoM? Are leads up YoY? Is the client happy? Does the client trust us? We need a process to flag poor performance.