You are not tracking traffic on your website
Posted: Sun Jan 26, 2025 5:54 am
In this case, it is a signal for you to reconsider your management as an administrator.
Nowadays, it is essential to keep track of visits in order to create strategies that help you grow, and Google Analytics is key to this. Not long ago, we talked about how to improve your digital marketing with Google Analytics data .
Tracking your site traffic is independent of the technology you use.
The bounce rate is very high
It's always good news to know that you're measuring bounce rate - that means you're trying!
If your page's bounce rate is too high, you need to refresh and do something with your web content, as they are not finding it valuable or interesting enough to stay on your website.
In some cases, however, it is not the content that is at issue, but rather page loading problems vp purchasing officer email lists or an unattractive web design.
Again, in these cases, a professional analysis will clear up all doubts .
Your page does not have a security certificate
For quite some time now, the use of SSL security certificates has been widely implemented on all types of websites. When I talk about certificates, I am referring to the migration from HTTP to HTTPS.
Not having an SSL certificate means that you have not properly maintained your website and that you are not concerned about the security of your users on the Internet .
The web content is outdated and needs updating
While this is a signal that we could consider “subjective,” unless you receive feedback that clearly indicates it, it is key to periodically review all the information on your website and evaluate whether it is still valid . Not only at the blog level, but at the value proposition level of your online business.
Maybe you've had your website for years and your work philosophy has changed, but it's not yet reflected in your website. This is one more example of the many reasons to maintain, renew and update your website .
There is no correlation between your website and your business
As I told you before, when a website is neglected, it is likely that its content no longer reflects the current situation of your company or business.
In this case, it is necessary to update and make changes to the website so that there is compliance between the business and the website at all times.
Your website focuses on you and not on your customers
One of the major premises in modern marketing strategies is the focus on the customer .
As a company, don't focus your pitch on how good your product is, but on how that product can help satisfy the needs of a particular type of customer.
Your business and your narrative puts you in the shoes of those who have the problem, or the need, and from empathy you offer your product as a valid alternative to satisfy that need.
If your website content is not geared in this way, then it definitely needs to be completely revamped and rewritten.
Nowadays, it is essential to keep track of visits in order to create strategies that help you grow, and Google Analytics is key to this. Not long ago, we talked about how to improve your digital marketing with Google Analytics data .
Tracking your site traffic is independent of the technology you use.
The bounce rate is very high
It's always good news to know that you're measuring bounce rate - that means you're trying!
If your page's bounce rate is too high, you need to refresh and do something with your web content, as they are not finding it valuable or interesting enough to stay on your website.
In some cases, however, it is not the content that is at issue, but rather page loading problems vp purchasing officer email lists or an unattractive web design.
Again, in these cases, a professional analysis will clear up all doubts .
Your page does not have a security certificate
For quite some time now, the use of SSL security certificates has been widely implemented on all types of websites. When I talk about certificates, I am referring to the migration from HTTP to HTTPS.
Not having an SSL certificate means that you have not properly maintained your website and that you are not concerned about the security of your users on the Internet .
The web content is outdated and needs updating
While this is a signal that we could consider “subjective,” unless you receive feedback that clearly indicates it, it is key to periodically review all the information on your website and evaluate whether it is still valid . Not only at the blog level, but at the value proposition level of your online business.
Maybe you've had your website for years and your work philosophy has changed, but it's not yet reflected in your website. This is one more example of the many reasons to maintain, renew and update your website .
There is no correlation between your website and your business
As I told you before, when a website is neglected, it is likely that its content no longer reflects the current situation of your company or business.
In this case, it is necessary to update and make changes to the website so that there is compliance between the business and the website at all times.
Your website focuses on you and not on your customers
One of the major premises in modern marketing strategies is the focus on the customer .
As a company, don't focus your pitch on how good your product is, but on how that product can help satisfy the needs of a particular type of customer.
Your business and your narrative puts you in the shoes of those who have the problem, or the need, and from empathy you offer your product as a valid alternative to satisfy that need.
If your website content is not geared in this way, then it definitely needs to be completely revamped and rewritten.