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You will increase your rankings as you generate more content around each keyword. Every page counts, and this includes landing pages, blog posts, and website pages. Make sure to include the keyword in the page title. Use variations of the keyword and avoid so-called “keyword stuffing”, which is the use of the same keyword repeatedly, as Google penalizes this type of tactic.

tactics, Google will blacklist your channels. Create employment data user list content to convert traffic generated by SEO tacticsFor a SaaS company, the most important KPI is revenue growth. And to have revenue, you need to generate leads. But how to do this on your website? When your buyers are in the awareness phase of the purchasing journey, they want to find a solution to their problem and turn to Google.

They find articles based on the keywords entered in the search and visit landing pages or other company pages that provide these answers. That's great, but that's not all. You have the audience and you need to turn them into leads. To convince someone to provide their personal information, such as name, email and title, you need to offer valuable experiences.