Transitioning to a new user experience

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This is the other point that has marked the evolution of SEO and web positioning experts because, as we have already said, search engines began to give value to the user experience .

The warnings from Google and other web search engines are clear: if your website does not offer an excellent experience to your user, your website is not SEO optimized and will never achieve good web positioning.

We have already talked about what this optimization is about in the web user experience (loading speed, information layout, etc.). The challenge in this case is presented to web page designers , given the need to carry out tests.

Let us remember that the user experience has a subjective side, which is related to the quality of what is displayed on the page, and that is why it is necessary to test until the page is exactly how the client wants it, for the purposes that we all already know.

Among the challenges to offering an optimized page are:

Allocate part of the budget to testing
Budget is always going to be an issue when it comes to any project. We've already told you how the financial impact complicates everything and this is no exception.

SEO and web positioning experts must explain the reasons why it is necessary to have a budget for testing, to vp administration email list do A/B testing and its impact on the positioning of the website in search engines.

Working with web designers to test
The obstacles never end and it is not only a matter of making the client see that testing is necessary, but also of encouraging collaborative work with the website designers and programmers. If you have never worked with a web developer, then you do not know how jealous they can be of their work. Even more so if the intervention means that they have to make substantial changes to their work.

As SEO experts, we must find a way to make the work harmonious for everyone so that it offers the best results to the client.