Breaking Down the Customer Journey

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In addition to the large number of followers on social media, these users can impact the decisions that buyers make about the products and services consumed daily through digital channels. When influencers promote products and services on their instagram accounts, they amplify the potential audience of a company, increase marketing and sales roi, in addition to integrating powerful social proof that can make the digital consumption model more trustworthy for users who have not yet been convinced about digitalization.

There are also micro-influencers, people with a great capacity bc data china user list for transmitting information that reach a smaller audience, but with great conversion potential due to their high credibility, whether in a specific niche or in a geolocated way. Demonstrate products, services or processes through instagram, you can present various aspects of your business to the public. This is a great way to show what goes on behind the scenes at the company, from manufacturing, sales and distribution to who your employees and customers are.

Therefore, highlight the people who are part of each stage or process and demonstrate your products or services. The digital market has the disadvantage of not providing real experiences during the decision process. This can be achieved through social proof and demonstrations. Although this type of content is more effective in more advanced stages of the consumer journey, this way of proving the usability and quality of the products or services that your company sells influences decisions of customer consumption, whether in a first contact or in recurring sales, and should be widely used to guarantee the credibility of your brand.