"Understanding Customer Journeys in Digital Marketing"
Posted: Sat Jan 25, 2025 6:29 am
Keeping customers close and ensuring they return more often is the best alternative to remaining relevant for a long period. This reinforces how important it is not to be cringe and take care not only of issues involving marketing, but in other areas, such as sales, demanding attention before and after closing a deal, for example. Produce promotional content onlyinbound marketing has greater penetration among younger generations than outbound marketing.
This is also reflected in content production, which cannot bc data america user list be restricted to promotional materials alone. Communication needs to be less aggressive and direct, as well as relevant to attract your audience's attention and ensure that they are interested in what your brand has to say. Therefore, it is important to invest in strategies such as content marketing, with newsletters, ebooks and an updated blog to create this interaction between brand and public.
As we showed in other topics, the content does not need to be directly related to your products and services. Of course, these should also be part of the planning, but social issues can be addressed. Remember that both generations care about this? Produce some content presenting and highlighting the stories of women who work as managers in your company, for example.
This is also reflected in content production, which cannot bc data america user list be restricted to promotional materials alone. Communication needs to be less aggressive and direct, as well as relevant to attract your audience's attention and ensure that they are interested in what your brand has to say. Therefore, it is important to invest in strategies such as content marketing, with newsletters, ebooks and an updated blog to create this interaction between brand and public.
As we showed in other topics, the content does not need to be directly related to your products and services. Of course, these should also be part of the planning, but social issues can be addressed. Remember that both generations care about this? Produce some content presenting and highlighting the stories of women who work as managers in your company, for example.