If your subject line nails it, it will drum up your open rates. If the email body is engaging, people will easily consume it. But if the CTA is generic, it can sabotage all your previous hard work. First, it’s a matter of being a wordsmith here – just as with the subject line, you need to pick words that will take readers from – I don’t know, maybe? – to – Yes, I want it! – state.
Each time you sit down to craft your CTA, remember denmark telegram database to: Use active verbs – “buy,” “register,” “book,” “save,” etc. create a sense of urgency – “now,” “today.” plug the benefit – “secure future,” “mental health,” “better results,” etc. consider injecting the reader’s perception – “Yes, count me in!”, “Start my free trial” “OK, I want this!” As for the technical part, some experts advocate placing the CTA above the fold, while others claim it’s better to have it below the fold.
Some say that you should place your CTA on the right side, and others will tell you to have it centered. We encourage you to test and see what’s bringing the best results for your campaigns. Who knows, maybe your audience would convert better if you added a bit of humor or personalization, like in the following examples. Funny CTA button copy – email from Exploding Kittens. Funny button copy in the main CTA – email from Exploding Kittens.