How to conduct a “we miss you” email campaign
Posted: Thu Jan 23, 2025 10:37 am
tips to write better emails with email copywriting examples Start with the email subject line Yes, email copywriting generally starts with the email subject line. There’s no sale happening anywhere in the process if your email subscribers don’t even open your emails. And there are plenty of scenarios in which that might be the case, for example: They don’t even notice your emails in their crowded inbox. And if they do, they’re left unimpressed at best – and confused or suspicious at worst because maybe you used certain words that triggered a spam alert in their heads.
To avoid this, use some common-sense tactics cyprus telegram database like: Address your recipient directly and sound like a human, not another snake oil salesperson. Avoid title case This Is Title Case, By The Way. It has “Buy Now” written all over it. Hint at the value they find inside the email and be specific about it. If you have a discount or a limited-time promotion, make it super clear in your subject line.
Keep it short so the subject line doesn’t get cut off. But don’t trade length for vagueness – that’s not a great deal. Use emojis that fit your brand voice and the message, and in moderation. It’ll make it easier for your reader to spot your email among all the other promotional emails they’re getting. Making your reader feel something – whether that’s making them curious, intrigued, excited, etc. Below’s a great example: an email subject line example by IBM IBM making their readers feel something with their subject line If you’re not sure about your subject line, A/B test it and see what actually works for your audience.
To avoid this, use some common-sense tactics cyprus telegram database like: Address your recipient directly and sound like a human, not another snake oil salesperson. Avoid title case This Is Title Case, By The Way. It has “Buy Now” written all over it. Hint at the value they find inside the email and be specific about it. If you have a discount or a limited-time promotion, make it super clear in your subject line.
Keep it short so the subject line doesn’t get cut off. But don’t trade length for vagueness – that’s not a great deal. Use emojis that fit your brand voice and the message, and in moderation. It’ll make it easier for your reader to spot your email among all the other promotional emails they’re getting. Making your reader feel something – whether that’s making them curious, intrigued, excited, etc. Below’s a great example: an email subject line example by IBM IBM making their readers feel something with their subject line If you’re not sure about your subject line, A/B test it and see what actually works for your audience.