How to build trust on your e-commerce site?
Posted: Thu Jan 23, 2025 9:11 am
Today, e-commerce has become a great business growth tool for entrepreneurs who have always wanted to have a business but have not been able to do so due to financing issues.
Table of Contents Show
Thanks to the fact that technology is part of our daily activities, and by this we refer mainly to the use of mobile devices, such as smartphones and tablets, online sales have increased. According to Amipici, in 2015 e-commerce in Mexico was worth 257,090 million pesos, which was an increase of 59% since 2014. And according to a study carried out by the Mexican Internet Association AC and comScore, 2.7 out of 10 Mexican Internet users bought something online between May and July 2016.
So after these facts we mentioned, the idea of starting to sell online is even more tempting. There are currently different software tools and companies that can help you get started with your ecommerce store right away. But to work correctly, you need to eliminate the negative circumstances that can generate distrust in the consumer to make an online purchase.
There are different factors that can create distrust on chile whatsapp data your e-commerce site, that is why in this post we are going to teach you some actions that will allow you to eradicate them and maintain trust between your website and customers.
Why is loading speed key to the success of your website?
A slow page loading increases the bounce rate and, as a result, decreases the chances of generating sales. If visitors wait too long to view information on a page, they will most likely leave the page and look for a similar one with a much faster loading time. So having a slow loading time will make you lose customers.
Loading speed and user experience
Picture this: a visitor comes to your page expecting to find relevant information or make a purchase, but the page takes too long to load. At that point, the user will likely get frustrated and decide to leave the site. According to research, 40% of users abandon a website if it doesn’t load in 3 seconds or less . Plus, if a page takes longer than 5 seconds, the chances of conversion are significantly reduced.
A slow website not only affects user satisfaction, but also increases the bounce rate , which is when visitors leave the page without interacting with it. This bounce rate is a negative factor for both the user experience and the SEO of your page.
Impact on SEO
Google, the world’s most used search engine, prioritizes pages that offer an optimal user experience . One of the metrics Google uses to evaluate the quality of a website is loading speed . This means that if your page takes a long time to load, it can negatively affect your SEO ranking . In other words, if your website is not fast, you are likely to be left behind in search results, causing you to lose visibility and therefore business opportunities.
In order to improve user experience, Google implemented Core Web Vitals , which are a set of metrics that measure the interaction, speed, and visual stability of a page. These indicators are used as a factor in search ranking, so having a fast page not only improves your users' experience, but is also essential to improving your online visibility.
Slow loading times and loss of customers
A slow loading page increases your bounce rate and, as a result, decreases your chances of generating sales. If visitors wait too long to view information on a page, they will most likely leave the page and look for a similar one with a much faster loading time. So having a slow loading time will make you lose customers.
A study by Akamai reveals that a 2-second delay in loading time can result in a decrease of up to 87% in conversions . In addition, a website that takes too long to load also negatively impacts your brand’s credibility , as users may perceive it as an outdated or untrustworthy site.
Table of Contents Show
Thanks to the fact that technology is part of our daily activities, and by this we refer mainly to the use of mobile devices, such as smartphones and tablets, online sales have increased. According to Amipici, in 2015 e-commerce in Mexico was worth 257,090 million pesos, which was an increase of 59% since 2014. And according to a study carried out by the Mexican Internet Association AC and comScore, 2.7 out of 10 Mexican Internet users bought something online between May and July 2016.
So after these facts we mentioned, the idea of starting to sell online is even more tempting. There are currently different software tools and companies that can help you get started with your ecommerce store right away. But to work correctly, you need to eliminate the negative circumstances that can generate distrust in the consumer to make an online purchase.
There are different factors that can create distrust on chile whatsapp data your e-commerce site, that is why in this post we are going to teach you some actions that will allow you to eradicate them and maintain trust between your website and customers.
Why is loading speed key to the success of your website?
A slow page loading increases the bounce rate and, as a result, decreases the chances of generating sales. If visitors wait too long to view information on a page, they will most likely leave the page and look for a similar one with a much faster loading time. So having a slow loading time will make you lose customers.
Loading speed and user experience
Picture this: a visitor comes to your page expecting to find relevant information or make a purchase, but the page takes too long to load. At that point, the user will likely get frustrated and decide to leave the site. According to research, 40% of users abandon a website if it doesn’t load in 3 seconds or less . Plus, if a page takes longer than 5 seconds, the chances of conversion are significantly reduced.
A slow website not only affects user satisfaction, but also increases the bounce rate , which is when visitors leave the page without interacting with it. This bounce rate is a negative factor for both the user experience and the SEO of your page.
Impact on SEO
Google, the world’s most used search engine, prioritizes pages that offer an optimal user experience . One of the metrics Google uses to evaluate the quality of a website is loading speed . This means that if your page takes a long time to load, it can negatively affect your SEO ranking . In other words, if your website is not fast, you are likely to be left behind in search results, causing you to lose visibility and therefore business opportunities.
In order to improve user experience, Google implemented Core Web Vitals , which are a set of metrics that measure the interaction, speed, and visual stability of a page. These indicators are used as a factor in search ranking, so having a fast page not only improves your users' experience, but is also essential to improving your online visibility.
Slow loading times and loss of customers
A slow loading page increases your bounce rate and, as a result, decreases your chances of generating sales. If visitors wait too long to view information on a page, they will most likely leave the page and look for a similar one with a much faster loading time. So having a slow loading time will make you lose customers.
A study by Akamai reveals that a 2-second delay in loading time can result in a decrease of up to 87% in conversions . In addition, a website that takes too long to load also negatively impacts your brand’s credibility , as users may perceive it as an outdated or untrustworthy site.