Memes with Nikita Dzhigurda
Posted: Thu Jan 23, 2025 8:59 am
Expression
Artemy Lebedev is a shining example of this method in developing one's own brand, when the speech and actions of a person are unlike similar manipulations of other people. In this case, it is no longer related to a one-time action. Here we can talk about the formation of a certain image. As a result, Lebedev's studio has been keeping close attention for a long time and receives the best orders on the market.
This approach can be called very convenient, since due to expression a person gets a lot of coverage.
Russian freaks like Oleg Mongol, Gogen bahamas mobile phone numbers database Solntsev or Nikita Dzhigurda are following a similar path. They immediately become memes for their actions, no matter how most people feel about them. They have already received their share of recognition and fame, whatever it may be.
Source: ya.ru
Alexander Gudkov's parody of Shaman's song "I am Russian" caused a storm of criticism from all social strata of society, but the showman raised his own recognition.
The condoms "Visit" also built their SMM on expression, using humorous ambiguous statements, sharp wordplay and hints at sex in their advertising. Classical marketing has no place here, as it has been replaced by black expression, which consists of teasing the user more strongly, ridiculing what is happening in the world and thereby achieving recognition.
The company "Aviasales" practices other jokes, due to which their posts instantly become viral. Many consider the advertising of this organization a separate meme. These examples can be used to trace the boundaries of black self-promotion and viral marketing.
Recommended articles on this topic:
Cross-marketing: 5 examples and 8 mistakes
Sales Triggers That Have Never Failed
KPI for the sales department: how to calculate and implement
Reduction to absurdity
Distortion of reality to absurd forms is one of the favorite techniques of black PR.
For example, during the construction of a residential high-rise building, a fencing panel fell on one of the balconies. The reasons for this were quickly determined, and everything was repaired. It would seem that the incident was exhausted, since it was an isolated case, but cunning competitors, taking advantage of the situation, posted information online that the fixation of the structural elements was carried out with violations of technology, the materials used did not meet the declared quality, and so on.
This approach causes double damage. Firstly, the sales of apartments in this house immediately dropped, which is why the customer has difficulties in settlements with the developer. Secondly, other participants in the construction market begin to avoid cooperation with the compromised company. But the black PR people did not even make up anything, they just slightly exaggerated the situation.
Black PR people
Source: unsplash.com
Change of meaning and shift of emphasis
Any action or event can be presented in the desired light, which is often used by representatives of black PR.
For example, when launching an advertisement for a new dishwashing detergent, the manufacturer added the following words: “After using the product, rinse the dishes in plenty of water.” These actions should be taken when using any detergent, but in this case, the manufacturer decided to show extra concern for the consumer.
Competitors did not miss the opportunity to get some PR from this. They initiate a campaign under the slogan "since it is written on the product, it means that it may contain harmful substances that may lead to poisoning or contribute to the occurrence of serious diseases, mutations, etc." It is not difficult to guess the consequences of this step. Buyers begin to avoid the new, but high-quality and safe product. At the same time, competitors cannot be caught in a lie, since all these events are based on a real phrase written on the packaging, and everything else is just assumptions and speculation.
Artemy Lebedev is a shining example of this method in developing one's own brand, when the speech and actions of a person are unlike similar manipulations of other people. In this case, it is no longer related to a one-time action. Here we can talk about the formation of a certain image. As a result, Lebedev's studio has been keeping close attention for a long time and receives the best orders on the market.
This approach can be called very convenient, since due to expression a person gets a lot of coverage.
Russian freaks like Oleg Mongol, Gogen bahamas mobile phone numbers database Solntsev or Nikita Dzhigurda are following a similar path. They immediately become memes for their actions, no matter how most people feel about them. They have already received their share of recognition and fame, whatever it may be.
Source: ya.ru
Alexander Gudkov's parody of Shaman's song "I am Russian" caused a storm of criticism from all social strata of society, but the showman raised his own recognition.
The condoms "Visit" also built their SMM on expression, using humorous ambiguous statements, sharp wordplay and hints at sex in their advertising. Classical marketing has no place here, as it has been replaced by black expression, which consists of teasing the user more strongly, ridiculing what is happening in the world and thereby achieving recognition.
The company "Aviasales" practices other jokes, due to which their posts instantly become viral. Many consider the advertising of this organization a separate meme. These examples can be used to trace the boundaries of black self-promotion and viral marketing.
Recommended articles on this topic:
Cross-marketing: 5 examples and 8 mistakes
Sales Triggers That Have Never Failed
KPI for the sales department: how to calculate and implement
Reduction to absurdity
Distortion of reality to absurd forms is one of the favorite techniques of black PR.
For example, during the construction of a residential high-rise building, a fencing panel fell on one of the balconies. The reasons for this were quickly determined, and everything was repaired. It would seem that the incident was exhausted, since it was an isolated case, but cunning competitors, taking advantage of the situation, posted information online that the fixation of the structural elements was carried out with violations of technology, the materials used did not meet the declared quality, and so on.
This approach causes double damage. Firstly, the sales of apartments in this house immediately dropped, which is why the customer has difficulties in settlements with the developer. Secondly, other participants in the construction market begin to avoid cooperation with the compromised company. But the black PR people did not even make up anything, they just slightly exaggerated the situation.
Black PR people
Source: unsplash.com
Change of meaning and shift of emphasis
Any action or event can be presented in the desired light, which is often used by representatives of black PR.
For example, when launching an advertisement for a new dishwashing detergent, the manufacturer added the following words: “After using the product, rinse the dishes in plenty of water.” These actions should be taken when using any detergent, but in this case, the manufacturer decided to show extra concern for the consumer.
Competitors did not miss the opportunity to get some PR from this. They initiate a campaign under the slogan "since it is written on the product, it means that it may contain harmful substances that may lead to poisoning or contribute to the occurrence of serious diseases, mutations, etc." It is not difficult to guess the consequences of this step. Buyers begin to avoid the new, but high-quality and safe product. At the same time, competitors cannot be caught in a lie, since all these events are based on a real phrase written on the packaging, and everything else is just assumptions and speculation.