How to Get Leads Through Facebook Ads
Posted: Thu Jan 23, 2025 8:53 am
A very common term in the Digital Marketing area, Lead refers to a potential consumer/client of a brand. Someone who has shown interest in consuming the product or service, contacting the company for more information or subscribing to a newsletter, for example. Thus, the company now has contact information (email, telephone, etc.) of the potential client. In a broader view, a lead can be made up of a mailing list and its extensions, but it can also serve as a reference for a brand's contacts on social media. Such as followers on Twitter, Instagram or Linkedin, likers of a Facebook Fanpage, subscribers to a YouTube channel, etc. In other words, in a simplified way, a lead is a user who is within the company's reach, regardless of the form of contact.
What are Facebook Ads?
Facebook Ads are advertisements displayed on the Facebook platform. They are currently one of the most efficient paid media in Digital Marketing. The ads have a wide variety of formats for the campaign, not limited to texts. Based on all user behavior on the social network, Facebook filters the content through an algorithm that determines bulgaria whatsapp data which is most relevant to each user. The targeting power of Facebook Ads is enormous and you can detail the profile of the audience you want to reach for the tool. The platform's latest ingenious idea was to develop a quick way to get Leads through the network's ads: Facebook Lead Ads .
What is Facebook Lead Ads?
Facebook Lead Ads is an ad format made available by the social network so that companies can create simple forms to collect user data. This feature generates Leads through paid media without the user impacted by the ad having to leave the social network. In a traditional campaign, an ad is created and, when it sparks the user's interest, they click on the banner and are redirected to a page outside of Facebook (usually a specific website) where they fill in their information in exchange for a product or service.
WhereWith the platform's new tool, Facebook Lead Ads, when the user clicks on the ad, a form will appear within the network itself. Already pre-filled with your public information (such as name and email), it only takes two clicks to complete the process. One on the ad and another to send the pre-filled information.
The tool was developed only for mobile devices. This is because filling out forms is usually more laborious compared to desktop, due to the devices' interface. This makes many users give up on the process when faced with the need to fill out something.
Additionally, in Facebook lead ads, companies have the option to customize forms with open-ended or multiple-choice questions. All this so that they receive the information that is most relevant to their business. Thus, each lead ad form offers standardized fields (which will already be filled in) and customizable fields, where companies can ask something more targeted or specific, according to their objectives.
What are Facebook Ads?
Facebook Ads are advertisements displayed on the Facebook platform. They are currently one of the most efficient paid media in Digital Marketing. The ads have a wide variety of formats for the campaign, not limited to texts. Based on all user behavior on the social network, Facebook filters the content through an algorithm that determines bulgaria whatsapp data which is most relevant to each user. The targeting power of Facebook Ads is enormous and you can detail the profile of the audience you want to reach for the tool. The platform's latest ingenious idea was to develop a quick way to get Leads through the network's ads: Facebook Lead Ads .
What is Facebook Lead Ads?
Facebook Lead Ads is an ad format made available by the social network so that companies can create simple forms to collect user data. This feature generates Leads through paid media without the user impacted by the ad having to leave the social network. In a traditional campaign, an ad is created and, when it sparks the user's interest, they click on the banner and are redirected to a page outside of Facebook (usually a specific website) where they fill in their information in exchange for a product or service.
WhereWith the platform's new tool, Facebook Lead Ads, when the user clicks on the ad, a form will appear within the network itself. Already pre-filled with your public information (such as name and email), it only takes two clicks to complete the process. One on the ad and another to send the pre-filled information.
The tool was developed only for mobile devices. This is because filling out forms is usually more laborious compared to desktop, due to the devices' interface. This makes many users give up on the process when faced with the need to fill out something.
Additionally, in Facebook lead ads, companies have the option to customize forms with open-ended or multiple-choice questions. All this so that they receive the information that is most relevant to their business. Thus, each lead ad form offers standardized fields (which will already be filled in) and customizable fields, where companies can ask something more targeted or specific, according to their objectives.