Data that we must measure in an industrial marketing
Posted: Thu Jan 23, 2025 8:41 am
Web traffic: It’s good to track the traffic coming to your website by source. Where is the most qualified audience coming from? Is it organic search? Paid campaigns? Social media traffic? From an external media outlet? This will show us the way to which channels are working best, which ones we should work on, and which ones we should leave behind.
Landing page conversion rates: Landing founder email list pages are destination pages that usually have a form, where the potential client fills in their data to obtain relevant information. In this way, the company can feed its database with new leads. It is useless to create a landing page if we do not analyze how many visitors it receives or how many people are converting into leads by completing a form.
Industrial marketing methods are quite different from those of B2C marketing . Convincing a child to buy a chocolate bar is not the same as trying to get a candy store to buy hundreds of boxes of chocolate bars over several months. With this simple example, you can imagine that a marketing plan will always be more complex and ambitious if applied to a company whose clients are other companies than if they are the final consumers.
But we must not forget that this greater effort also has a greater reward, since industrial marketing products report greater benefits and their customers are more loyal, establishing long-lasting business relationships.
In this post we are going to reveal the keys to taking the first steps - and perhaps the most important ones - in your industrial marketing strategy . We are not going to fill your head with technical terms, today you will only learn one: inbound marketing.
Cost per lead: This is especially important when running paid marketing campaigns, such as Google or social media campaigns. We need to know how much we need to invest to obtain a quality lead in order to try to optimize the campaigns.
Landing page conversion rates: Landing founder email list pages are destination pages that usually have a form, where the potential client fills in their data to obtain relevant information. In this way, the company can feed its database with new leads. It is useless to create a landing page if we do not analyze how many visitors it receives or how many people are converting into leads by completing a form.
Industrial marketing methods are quite different from those of B2C marketing . Convincing a child to buy a chocolate bar is not the same as trying to get a candy store to buy hundreds of boxes of chocolate bars over several months. With this simple example, you can imagine that a marketing plan will always be more complex and ambitious if applied to a company whose clients are other companies than if they are the final consumers.
But we must not forget that this greater effort also has a greater reward, since industrial marketing products report greater benefits and their customers are more loyal, establishing long-lasting business relationships.
In this post we are going to reveal the keys to taking the first steps - and perhaps the most important ones - in your industrial marketing strategy . We are not going to fill your head with technical terms, today you will only learn one: inbound marketing.
Cost per lead: This is especially important when running paid marketing campaigns, such as Google or social media campaigns. We need to know how much we need to invest to obtain a quality lead in order to try to optimize the campaigns.