Allocate a budget for your influencer campaign
Posted: Thu Jan 23, 2025 6:38 am
Ideally, you would have an unlimited budget to run any campaign, but in most cases, this is not the case. So, once you have established your goals and the target audience you want to reach, it is time to determine the budget allocated for your influencer marketing campaign.
What type of influencer will you choose? Will cmo email list you oversee the campaign yourself or will someone else do it? These are some of the expenses you should plan for before taking the plunge to have an estimate of the total cost of the campaign.
How do I choose the right influencer for my campaign?
We all know that not all influencers are the same. We can classify them by the number of followers they have, by the topic they cover in their posts, by the audience they target... Knowing the different types of influencers that exist will help you determine exactly which profile best fits your campaign.
What types of influencers are there?
The most commonly used way of classifying influencers is by their number of followers.
Mega influencers: They have several million followers, and they are probably quite far from your reach. This group includes not only profiles of influencers, but also movie and music stars who have also begun to monetize their presence on social networks.
Macro influencers: these are profiles that have more than 100K followers and each post or story receives a large number of likes and comments, regardless of the content. In addition, it is very common to find more content promoted by other brands in their feed than their own.
What type of influencer will you choose? Will cmo email list you oversee the campaign yourself or will someone else do it? These are some of the expenses you should plan for before taking the plunge to have an estimate of the total cost of the campaign.
How do I choose the right influencer for my campaign?
We all know that not all influencers are the same. We can classify them by the number of followers they have, by the topic they cover in their posts, by the audience they target... Knowing the different types of influencers that exist will help you determine exactly which profile best fits your campaign.
What types of influencers are there?
The most commonly used way of classifying influencers is by their number of followers.
Mega influencers: They have several million followers, and they are probably quite far from your reach. This group includes not only profiles of influencers, but also movie and music stars who have also begun to monetize their presence on social networks.
Macro influencers: these are profiles that have more than 100K followers and each post or story receives a large number of likes and comments, regardless of the content. In addition, it is very common to find more content promoted by other brands in their feed than their own.