Calculation of dynamics
Posted: Thu Jan 23, 2025 6:14 am
When planning the work of the sales department in any company, the calculation of the dynamics of sales turnover plays a huge role. In order to correctly determine this indicator, it is necessary to have information on the turnover not only for the current period, but also for the previous period. They are calculated according to the formula given above, and then the dynamics themselves are calculated according to the following scheme:
(TOP * 100) / TVOP,
Where:
TOP – turnover of goods in the current reporting period;
ТПОП – turnover of goods in nurse database the previous reporting period.
It is important to remember that the TOP value is displayed in the product prices that are current at the current time.
Calculation of dynamics
Calculation in prices
Another value that is important to determine when analyzing and forecasting retail sales is the turnover of goods in comparable value. It is more accurate compared to dynamics, since in this case external factors of increasing the cost of goods against the background of inflation do not have an impact.
Comparable prices can be calculated using the formula:
(TOP * I) * 100%,
Where:
I is the price index, for which there is a formula:
Tsotch / Tsbaz,
Where:
Цотч – the cost of goods or services in the current period under review;
Cbase is the cost of goods or services in the past period, taken as the base.
Let's give an example: the price of some goods, initially sold by the company for 18 thousand rubles, increased by 20% during the reporting period and became 22 thousand rubles. According to the calculations made, the dynamics of the turnover increased by 22% and amounted to 122% of the base.
Next, using the formulas specified earlier, we calculate the price index: it is 1.2. The turnover of goods in comparable prices is 18,333 rubles. The growth dynamics with such indicators was 101.85%. The analysis shows that the sales turnover increased as a result of the increase in the cost of a unit of goods, and not due to an increase in the quantitative characteristics of sales.
Calculation of sales rhythm
This indicator is very important when studying retail sales turnover. It is not difficult to calculate. It is necessary to divide the indicators of the quarterly sales plan by the indicators of the annual one. The initial data for the calculation are indicated in absolute amounts. Retail sales can be defined as uniform if the coefficient is equal to one.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Types of trade turnover
Among the types of turnover in the sale of goods by the final movement of products, retail and wholesale turnover can be distinguished. Let's consider them in more detail.
Retail sales turnover
In this case, the goods are transferred immediately to the end consumer after payment, at which point the process of commodity circulation itself logically ends. The product moves from the sphere of sale to the sphere of use.
As an economic indicator, retail turnover demonstrates the total amount of goods that are transferred to personal consumption in the form of money supply. On the one hand, this is an indicator of the total revenue from sales, considered in monetary terms, and on the other hand, the total expenses of the people who are the final consumers of goods and services.
The instruction of the State Statistics Committee of the Russian Federation gives an official definition of retail turnover, calling it the sale of goods to the population . In addition, it includes the sale of products not only to individual consumers, but also to organizations, institutions and enterprises for the people they serve.
Retail sales turnover, when assessed from a statistical point of view, represents the general indicators of sales of goods to the population, carried out through known channels of sale and distribution of products: in specialized firms, as well as in simpler self-organized retail outlets.
(TOP * 100) / TVOP,
Where:
TOP – turnover of goods in the current reporting period;
ТПОП – turnover of goods in nurse database the previous reporting period.
It is important to remember that the TOP value is displayed in the product prices that are current at the current time.
Calculation of dynamics
Calculation in prices
Another value that is important to determine when analyzing and forecasting retail sales is the turnover of goods in comparable value. It is more accurate compared to dynamics, since in this case external factors of increasing the cost of goods against the background of inflation do not have an impact.
Comparable prices can be calculated using the formula:
(TOP * I) * 100%,
Where:
I is the price index, for which there is a formula:
Tsotch / Tsbaz,
Where:
Цотч – the cost of goods or services in the current period under review;
Cbase is the cost of goods or services in the past period, taken as the base.
Let's give an example: the price of some goods, initially sold by the company for 18 thousand rubles, increased by 20% during the reporting period and became 22 thousand rubles. According to the calculations made, the dynamics of the turnover increased by 22% and amounted to 122% of the base.
Next, using the formulas specified earlier, we calculate the price index: it is 1.2. The turnover of goods in comparable prices is 18,333 rubles. The growth dynamics with such indicators was 101.85%. The analysis shows that the sales turnover increased as a result of the increase in the cost of a unit of goods, and not due to an increase in the quantitative characteristics of sales.
Calculation of sales rhythm
This indicator is very important when studying retail sales turnover. It is not difficult to calculate. It is necessary to divide the indicators of the quarterly sales plan by the indicators of the annual one. The initial data for the calculation are indicated in absolute amounts. Retail sales can be defined as uniform if the coefficient is equal to one.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Types of trade turnover
Among the types of turnover in the sale of goods by the final movement of products, retail and wholesale turnover can be distinguished. Let's consider them in more detail.
Retail sales turnover
In this case, the goods are transferred immediately to the end consumer after payment, at which point the process of commodity circulation itself logically ends. The product moves from the sphere of sale to the sphere of use.
As an economic indicator, retail turnover demonstrates the total amount of goods that are transferred to personal consumption in the form of money supply. On the one hand, this is an indicator of the total revenue from sales, considered in monetary terms, and on the other hand, the total expenses of the people who are the final consumers of goods and services.
The instruction of the State Statistics Committee of the Russian Federation gives an official definition of retail turnover, calling it the sale of goods to the population . In addition, it includes the sale of products not only to individual consumers, but also to organizations, institutions and enterprises for the people they serve.
Retail sales turnover, when assessed from a statistical point of view, represents the general indicators of sales of goods to the population, carried out through known channels of sale and distribution of products: in specialized firms, as well as in simpler self-organized retail outlets.