Advantages of data-driven marketing
Posted: Thu Jan 23, 2025 6:03 am
Data-driven marketing is when you inform your business strategy through marketing BI (e.g.: social content performance data, social listening insights, website analytics, email marketing metrics, etc.). The strategy can be applied to functions both internal and external to marketing, including customer service, product development and growth.
Social media intelligence is a critical input in building an effective greece b2b leads data-driven marketing strategy. With it, you can predict future audience behavior, gain unfiltered insights into the success of marketing campaigns and product launches, drive revenue growth, and empower your team to be key to critical business decisions.
According to the 2023 Sprout Social Index™, many marketers are already connecting the value of social to business goals. More than half of brands (60%) quantify the value of social engagement in terms of revenue impact, 57% use it to track conversions and sales generated directly from social activity, and 51% use it to optimize their product development or marketing strategy.
A chart from The Sprout Social Index™ shows how marketers plan to connect social value to business goals in 2024. 60% will quantify the value of social media engagement based on potential revenue impact, 57% will track conversions and sales resulting directly from social efforts, and 51% will use social data to inform product development or marketing strategies to increase revenue.
Likewise, the 2023 State of Society Report found that nearly all business leaders believe social media data and insights have a profoundly positive impact on top business priorities, including building brand reputation and loyalty, improving competitive position, and acquiring more customers Knowledge.
Charts from the 2023 State of Social Media Report show: Social media’s impact and insights into business priorities. The most significant impact is building brand and reputational loyalty, which then improves competitive position, better understands customers, predicts future trends and drives business growth on a reduced budget.
Here’s how you can leverage social media to drive a data-driven marketing strategy, along with expert advice from Sprout leaders and other brands.
Social media intelligence is a critical input in building an effective greece b2b leads data-driven marketing strategy. With it, you can predict future audience behavior, gain unfiltered insights into the success of marketing campaigns and product launches, drive revenue growth, and empower your team to be key to critical business decisions.
According to the 2023 Sprout Social Index™, many marketers are already connecting the value of social to business goals. More than half of brands (60%) quantify the value of social engagement in terms of revenue impact, 57% use it to track conversions and sales generated directly from social activity, and 51% use it to optimize their product development or marketing strategy.
A chart from The Sprout Social Index™ shows how marketers plan to connect social value to business goals in 2024. 60% will quantify the value of social media engagement based on potential revenue impact, 57% will track conversions and sales resulting directly from social efforts, and 51% will use social data to inform product development or marketing strategies to increase revenue.
Likewise, the 2023 State of Society Report found that nearly all business leaders believe social media data and insights have a profoundly positive impact on top business priorities, including building brand reputation and loyalty, improving competitive position, and acquiring more customers Knowledge.
Charts from the 2023 State of Social Media Report show: Social media’s impact and insights into business priorities. The most significant impact is building brand and reputational loyalty, which then improves competitive position, better understands customers, predicts future trends and drives business growth on a reduced budget.
Here’s how you can leverage social media to drive a data-driven marketing strategy, along with expert advice from Sprout leaders and other brands.