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Industrial Marketing for 2023: what are the best strategies?

Posted: Thu Jan 23, 2025 6:03 am
by monira444
For companies that want to maintain or improve their competitiveness, carrying out an end-of-year assessment is inevitable. This is the time to analyze the results of the last 12 months, but also to learn about the trends in Industrial Marketing for 2023 and adapt strategies .

Based on the insights of Industrial Marketing experts , some bets should be considered to improve performance in B2B (business to business) businesses next year. Learn about some of them.

Companies must increase investment in Industrial Marketing next year

For companies, it is vital to keep up with changes in consumption patterns. However, the alignment of actions needs to be based on an Industrial Marketing plan that aligns profiles and trends to increase visibility , win and convert leads, delight customers and gain more loyalty.

It is no surprise, therefore, that there is a larger budget forecast for Industrial Marketing in 2023.

According to the report “The State of Marketing Budgets ”, most companies intend to increase, or at least maintain, their budget for marketing management .

But knowing the main bets in the sector is essential to nigeria whatsapp data understand which are the best actions to be developed and place the company among the market leaders.

You most likely have WhatsApp installed on your cell phone. And so do the vast majority of opinion makers at your client companies.

After all, there are 120 million accounts on the messenger in Brazil alone. And, according to Panorama, Mobile Time/Opinion Box Mensageria in Brazil, 99% of Brazilians have the app installed on their cell phones.

Furthermore, the integration of features for your product into the app via WhatsApp Business has transformed the messenger into a powerful interaction and sales tool .

As a result, communication with customers via WhatsApp has become so important that the trend has even been given a name: Conversational .

Therefore, this is an interesting way to humanize service and generate a lasting relationship while streamlining the entire process.

Furthermore, the Conversational trend reduces costs and time for teams, and also offers possibilities to increase B2B Inbound Marketing for agencies using creativity.