Presentation of goods in a commercial proposal
Posted: Thu Jan 23, 2025 5:47 am
Now let's talk about commercial situations. Such proposals tell about the company's work briefly and clearly, so that the client here and now understands what you want to demonstrate to him. Usually such a concise presentation is sent by e-mail, planning to develop communication with the consumer and arouse his interest. Each manager, sending a comprehend, expects that the person will be interested in the product, which will subsequently allow him to make a deal.
3 Tips to Strengthen Your Sales Proposal
A commercial proposal is not:
presentation of one specific skype database product. The compred most often contains information about the main product groups or price lists, it tells about everything that the company can offer. This is implemented by creating one-page sites, groups in social networks, etc.;
story about the company. The commercial proposal does not talk about achievements and the number of employees, as well as the material and technical base. This is a topic for other documents;
advertising your business. When praising your company, you can completely forget about the client. Selling texts should make a person understand that you understand what he needs and are ready to provide a solution to his problems.
Classic structure of a commercial proposal
Headline. It can make a commercial offer either successful or such that the client will not read it. If the headline is not attractive enough, the letter will not even be opened, but you should not slide into excessive "yellowness" and descend to clickbait.
Offer. The essence of your comp is a unique selling proposition. You must use a few phrases to make the client interested in your product and tell him about the quality of the offered product, so that he wants to buy it.
Product or service line. Here you just need to talk about what you sell. The target audience should be divided into separate groups, with which you will work differently. Send separate commercial offers to each segment.
Prices, discounts. This is a regular list of tariffs or a price list with information about discounts, sales, promotions and other pleasant moments.
Benefits of cooperation. The client should clearly understand why he should work with you. Here you need to focus not on the strengths of the company, but on what the buyer will get by choosing it.
Guarantees and social proof. This section should include information about the positive experiences of your other customers, 24/7 technical support, warranty service, etc. The buyer should understand that they will be taken care of and that you are on their side.
Call to action. The comp will play its full role if it ends with a call to action, for example, "Leave your number and we will contact you", "Reply now and get a 15% discount", "Fill out your discount coupon".
Logo and contact information. This information usually goes at the beginning of a commercial proposal, but it would not be superfluous to duplicate it at the end.
3 Tips to Strengthen Your Sales Proposal
A commercial proposal is not:
presentation of one specific skype database product. The compred most often contains information about the main product groups or price lists, it tells about everything that the company can offer. This is implemented by creating one-page sites, groups in social networks, etc.;
story about the company. The commercial proposal does not talk about achievements and the number of employees, as well as the material and technical base. This is a topic for other documents;
advertising your business. When praising your company, you can completely forget about the client. Selling texts should make a person understand that you understand what he needs and are ready to provide a solution to his problems.
Classic structure of a commercial proposal
Headline. It can make a commercial offer either successful or such that the client will not read it. If the headline is not attractive enough, the letter will not even be opened, but you should not slide into excessive "yellowness" and descend to clickbait.
Offer. The essence of your comp is a unique selling proposition. You must use a few phrases to make the client interested in your product and tell him about the quality of the offered product, so that he wants to buy it.
Product or service line. Here you just need to talk about what you sell. The target audience should be divided into separate groups, with which you will work differently. Send separate commercial offers to each segment.
Prices, discounts. This is a regular list of tariffs or a price list with information about discounts, sales, promotions and other pleasant moments.
Benefits of cooperation. The client should clearly understand why he should work with you. Here you need to focus not on the strengths of the company, but on what the buyer will get by choosing it.
Guarantees and social proof. This section should include information about the positive experiences of your other customers, 24/7 technical support, warranty service, etc. The buyer should understand that they will be taken care of and that you are on their side.
Call to action. The comp will play its full role if it ends with a call to action, for example, "Leave your number and we will contact you", "Reply now and get a 15% discount", "Fill out your discount coupon".
Logo and contact information. This information usually goes at the beginning of a commercial proposal, but it would not be superfluous to duplicate it at the end.