How do they grab your attention here
Posted: Thu Jan 23, 2025 5:11 am
They grab it by presenting a child's voice on a grown man, and not only that. He's also a gang leader. This contrast makes us wake up from our half-sleep on the couch.
In this commercial, it's the problem itself that catches attention: namely the child's voice. The gang leader has a problem because the child's voice doesn't give him the respect he needs to lead his gang.
Youshaei points out that many companies “play Jeopardy with their customers.” He is referring to the fact that a lot of creative marketing comes up with a solution but leaves it up to the customer to mayotte email list find the “question.” In other words, it is a mistake to not describe the problem adequately.
If we forget to present the reason why the customer needs the product, there is a risk that he/she will not see the value in the solution you have to sell.
The example Youshaei points out is an advertisement for the Samsung Notebook. It talks about processing power and performance, but doesn't mention what it's good for. Solving an undefined problem is the recipe for unengaging marketing.
In this commercial, it's the problem itself that catches attention: namely the child's voice. The gang leader has a problem because the child's voice doesn't give him the respect he needs to lead his gang.
Youshaei points out that many companies “play Jeopardy with their customers.” He is referring to the fact that a lot of creative marketing comes up with a solution but leaves it up to the customer to mayotte email list find the “question.” In other words, it is a mistake to not describe the problem adequately.
If we forget to present the reason why the customer needs the product, there is a risk that he/she will not see the value in the solution you have to sell.
The example Youshaei points out is an advertisement for the Samsung Notebook. It talks about processing power and performance, but doesn't mention what it's good for. Solving an undefined problem is the recipe for unengaging marketing.