Massive data processing for eCommerce
Posted: Thu Jan 23, 2025 5:10 am
However you look at it, Big Data translates into easy work for traders. All it takes is the correct interpretation of this data and execution to translate it into profits. Let's look at some of the more tangible benefits:
Optimal and personalized customer service
big data
Good customer service is a basic aspect for winning customers . Companies have always strived to provide good service, hence the classic saying that says “the customer is always right.”
Previously, there was physical contact with potential clients and there was a way to attend to them personally, now it is the same, it is even better, even if you don't believe it.
Although online commerce does not require physical contact , it does namibia whatsapp resource have the potential to offer exactly what the customer wants. If you don't believe me, let's look around and analyze some examples:
Big Data in email marketing is a great example to explain how it works to improve customer service.
A user enters a website (eCommerce) after browsing through different pages and finally decides to purchase a product from the online store. During each page, he leaves data about tastes, preferences, etc. These are processed by Big Data.
When registering your data, you must enter your email address. After purchasing the product, the eCommerce store sends a newsletter to that customer, either to welcome them, offer products related to their previous purchase or to assist them in using the purchased product.
It is clear that sending newsletters is not a manual task , there is no person who sends emails to each client individually. This happens automatically and the information offered through the newsletter is thanks to mass data processing.
For this reason, the treatment of structured and unstructured data is an aspect that helps improve customer service . It also allows for the creation of personalized attention. At the end of the day, this can turn a common user into a fan and loyal customer of the brand.
Decisions based on real data and not assumptions
Traditional commerce has presented many disadvantages compared to everything that can be achieved with the tools provided by Digital Marketing.
With the help of Big Data, online merchants manage accurate information about the market , users and customers, making it much easier to make decisions that help increase ROI .
“The processing of structured and unstructured data allows us to complete actions as simple as trying to recover an abandoned shopping cart.”
But that's not all, you can also find out important details about your competitors. Web analytics tools are the best example of data processing, with which you can find out how your competitors act and what is working for them.
The actions that Digital Marketing managers and professionals have to complete are very important, so they depend on data processing and not on their own perceptions or judgments .
So, talking about Big Data is talking about web analytics , one goes hand in hand with the other and both are fantastic for driving eCommerce companies to make informed decisions.
Optimal and personalized customer service
big data
Good customer service is a basic aspect for winning customers . Companies have always strived to provide good service, hence the classic saying that says “the customer is always right.”
Previously, there was physical contact with potential clients and there was a way to attend to them personally, now it is the same, it is even better, even if you don't believe it.
Although online commerce does not require physical contact , it does namibia whatsapp resource have the potential to offer exactly what the customer wants. If you don't believe me, let's look around and analyze some examples:
Big Data in email marketing is a great example to explain how it works to improve customer service.
A user enters a website (eCommerce) after browsing through different pages and finally decides to purchase a product from the online store. During each page, he leaves data about tastes, preferences, etc. These are processed by Big Data.
When registering your data, you must enter your email address. After purchasing the product, the eCommerce store sends a newsletter to that customer, either to welcome them, offer products related to their previous purchase or to assist them in using the purchased product.
It is clear that sending newsletters is not a manual task , there is no person who sends emails to each client individually. This happens automatically and the information offered through the newsletter is thanks to mass data processing.
For this reason, the treatment of structured and unstructured data is an aspect that helps improve customer service . It also allows for the creation of personalized attention. At the end of the day, this can turn a common user into a fan and loyal customer of the brand.
Decisions based on real data and not assumptions
Traditional commerce has presented many disadvantages compared to everything that can be achieved with the tools provided by Digital Marketing.
With the help of Big Data, online merchants manage accurate information about the market , users and customers, making it much easier to make decisions that help increase ROI .
“The processing of structured and unstructured data allows us to complete actions as simple as trying to recover an abandoned shopping cart.”
But that's not all, you can also find out important details about your competitors. Web analytics tools are the best example of data processing, with which you can find out how your competitors act and what is working for them.
The actions that Digital Marketing managers and professionals have to complete are very important, so they depend on data processing and not on their own perceptions or judgments .
So, talking about Big Data is talking about web analytics , one goes hand in hand with the other and both are fantastic for driving eCommerce companies to make informed decisions.