According to the Top 2023 Marketing Trends
Posted: Thu Jan 23, 2025 5:06 am
Machine learning , big data and artificial intelligence are some of the tools used in social intelligence to provide valuable insights . Social intelligence allows you to perform an analysis of your audience as specific as you want. Not only will you obtain information on whether they are men or women, their age or where they are, but you will also have access to their hobbies, interests, professions, topics they are interested in... Everything necessary to offer them very precise experiences that are 100% adapted to their needs.
Uses of social intelligence
As we have seen, the use of social intelligence will allow you to cfo email lists transform the data obtained from social media into useful information to explore new markets, learn what attracts users and why they make certain purchasing decisions. In addition, with social intelligence you will be able to obtain faster and cheaper research, and it will even help you identify audiences unknown to your brand.
Some of its most significant applications are:
Audience identification and segmentation.
Identification of influencers.
Social media platform segmentation.
And what are the keys to correctly implementing Social Intelligence and ensuring that your strategy works optimally?
Quality, not quantity: Don't be fooled by the number of likes or views of a piece of content, focus on knowing what is behind each user: their behavior on social networks should be measured using qualitative and quantitative data.
Data management: you must analyze the information that is useful for your brand. This will help you detect trends with greater projection and adapt the message to your audience.
Behavior, not interaction: Study how users act to better understand their environment. This will help you understand what they are like, what they like or what they need at any given moment.
Uses of social intelligence
As we have seen, the use of social intelligence will allow you to cfo email lists transform the data obtained from social media into useful information to explore new markets, learn what attracts users and why they make certain purchasing decisions. In addition, with social intelligence you will be able to obtain faster and cheaper research, and it will even help you identify audiences unknown to your brand.
Some of its most significant applications are:
Audience identification and segmentation.
Identification of influencers.
Social media platform segmentation.
And what are the keys to correctly implementing Social Intelligence and ensuring that your strategy works optimally?
Quality, not quantity: Don't be fooled by the number of likes or views of a piece of content, focus on knowing what is behind each user: their behavior on social networks should be measured using qualitative and quantitative data.
Data management: you must analyze the information that is useful for your brand. This will help you detect trends with greater projection and adapt the message to your audience.
Behavior, not interaction: Study how users act to better understand their environment. This will help you understand what they are like, what they like or what they need at any given moment.