What does external website optimization include?
Posted: Thu Jan 23, 2025 4:38 am
Modern external website optimization consists of the following elements:
key phrases;
website structure and link structure;
text content;
techno-foundation;
html code;
meta descriptions of resource pages.
A site with properly processed elements singapore mobile phone numbers database will be liked by search engines and will be interesting to visitors. In this chapter, we will tell you what these elements are and how best to work with them.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153357
Key phrases
Selection of key phrases and words is the stage from which external optimization of the site begins. You need to make such a list and use it when forming the structure of the site and writing text content.
Wordstat for website optimization
Source: ya.ru
The Yandex.Direct service is considered the most correct tool with which you can create a keyword base. You can select words and evaluate the advertising budget under any account in the Yandex.Direct management interface.
Statistics are provided for working with keywords. In addition, in the right column you are shown synonymous phrases entered by users along with the main queries that you have defined.
Read also!
"The best SEO tools for website analysis, optimization and promotion"
Read more
Now you need to create one file that will contain all the selected words and phrases. This can be done using the "export to XLS" function, which appears after you have finished selecting key phrases after clicking the "Add" button.
Site structure
When starting to work with a website, the first thing you need to do is to design its structure. The main structural components are:
General information sections. General information sections are present on almost all resources that contain mandatory information about the company: About Us, Portfolio, Contacts, News, Reviews, Support, Delivery and other similar information.
Of course, this will not make external site optimization much more effective, but this information is needed for at least two reasons: firstly, the search engine will identify you more accurately, and secondly, target visitors will have the opportunity to get to know you.
key phrases;
website structure and link structure;
text content;
techno-foundation;
html code;
meta descriptions of resource pages.
A site with properly processed elements singapore mobile phone numbers database will be liked by search engines and will be interesting to visitors. In this chapter, we will tell you what these elements are and how best to work with them.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153357
Key phrases
Selection of key phrases and words is the stage from which external optimization of the site begins. You need to make such a list and use it when forming the structure of the site and writing text content.
Wordstat for website optimization
Source: ya.ru
The Yandex.Direct service is considered the most correct tool with which you can create a keyword base. You can select words and evaluate the advertising budget under any account in the Yandex.Direct management interface.
Statistics are provided for working with keywords. In addition, in the right column you are shown synonymous phrases entered by users along with the main queries that you have defined.
Read also!
"The best SEO tools for website analysis, optimization and promotion"
Read more
Now you need to create one file that will contain all the selected words and phrases. This can be done using the "export to XLS" function, which appears after you have finished selecting key phrases after clicking the "Add" button.
Site structure
When starting to work with a website, the first thing you need to do is to design its structure. The main structural components are:
General information sections. General information sections are present on almost all resources that contain mandatory information about the company: About Us, Portfolio, Contacts, News, Reviews, Support, Delivery and other similar information.
Of course, this will not make external site optimization much more effective, but this information is needed for at least two reasons: firstly, the search engine will identify you more accurately, and secondly, target visitors will have the opportunity to get to know you.