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Everything you need to know about CRM for your business

Posted: Thu Jan 23, 2025 4:25 am
by shukla7789
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Fizzing 360° Digital Marketing
CRM , which stands for Customer Relationship Management, is a tool that allows companies to better understand their customers and achieve maximum sales productivity. More than that, it is the entire process used by companies to manage and analyze interactions with customers, as well as anticipate needs and desires, optimize profitability and customize campaigns to capture potential prospects . But do you know exactly the benefits of CRM for your company?

What does CRM do?
In addition to storing information about current and gcash database customers, such as name, address and telephone number, CRM also records their activities and points of contact with the company, including website visits, call records, emails, among other interactions.

However, this tool goes far beyond just a contact list. CRM allows your company to plan a long-lasting relationship, offer the best experience to consumers throughout the sales process and create opportunities for more efficient approaches.

The advantages of using a CRM
The platform organizes key customer data in one place, making it easier to share information with your entire team and helping your company speed up and simplify the entire sales process, something that emails or dozens of spreadsheets can no longer do as quickly.

According to Salesforce.com's Customer Engagement Survey conducted in March 2013 with more than 5,200 customers, with a CRM platform you can close more deals and start growing your business with a 37% increase in sales revenue; generate a 45% increase in customer satisfaction with personal and relevant conversations; and Salesforce customers reported a 43% better marketing ROI with CRM.

CRM and Digital Marketing
We are used to associating CRM with sales, but marketing is also essential for customer relationships. Using a digital marketing platform to unify data, measure campaign performance, and strengthen and engage the relationship between customers and brands is essential for companies to get ahead by implementing business strategies and objectives built based on the fast-paced and connected reality we are living in.

Invest in CRM in your company
Now that you know the benefits and importance of investing in a CRM for your company, the next step is to choose a digital marketing and integrated communications agency that will help you choose the right tool to get started. To do this, count on Fizzing 360º! We have solid technical expertise and mastery in all of these strategies and tools, as well as many others, with small, medium and large companies. Request a quote and we will help you boost your sales and strengthen ties with your customers.